SEO is Changing in 2025 - Here's What Small Businesses Need to Know

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.) With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust. In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers.  We also discuss Google’s new SEO guidelines, E-E-A-T, and ways to make sure your website is meeting those standards.    This episode will help you identify changes you need to make on your small business’s website - and if you need extra help, send us an email at [email protected]. OR join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:30 Introduction to SEO Changes 03:32 Understanding SGE and Its Impact 07:53 The Importance of SEO for Small Businesses 15:32 Google’s E-E-A-T Guidelines for Content Creation 25:18 The Long-Term Game of SEO 31:01 SGE Specific Tips 34:00 TLDL: Key Takeaways on SEO and Website Content Strategy _________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]