SEO is Overhyped - John Miller - Hard Corps Marketing Show - Episode # 371

Today’s guest is an entrepreneur marketing leader, a sports radio pro and author of “Playing It Safe Sucks: A manifesto for courageous marketing.” Introducing John Miller, the President and Founder of Scribewise. They join Casey today to discuss why SEO is not how B2B consumers are finding companies today. John mentions the importance of having a human being at the forefront of AI generated content to ensure it’s suitable for human consumption. John also highlights how companies can get consumed by statistics, causing them to overlook the importance of fostering relationships, which ultimately drives more business.Connect with John Miller:LinkedIn: https://www.linkedin.com/in/johnmillerscribewise/ Website: https://scribewise.com/newsletter Twitter: ScribeMiller - John MillerBook Link: https://www.amazon.com/Playing-Safe-Sucks-manifesto-courageous/dp/B0C9SNDTHX Shoutouts:Ian Eagle Mike TiricoWays to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/jc__mBeSEhkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/