SEO Testing 101 with Will Critchlow

Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game. Timestamps 0:00 Introduction 0:50 How Search Pilot was born 3:13 The basics steps of SEO experiments 6:18 How to pick the right sample size and understand statistical significance 9:04 The limitations of SEO testing 13:21 How Searchpilot creates such great case studies 20:53 The challenges of flawed SEO data 23:15 How exactly Will + Team set SEO experiments up 26:27 The biggest mistake people make with SEO experiments 31:11 Finding good SEO experiment ideas 34:16 How SEO has changed over the last 15 years 40:12 A change of the Google guard 45:54 What keeps Will in the game Show notes www.searchpilot.com www.brainlabsdigital.com Searchpilot case studies: www.searchpilot.com/resources/case-studies/ "Fifteen Years is a long time in SEO" on Moz: moz.com/blog/15-years-in-seo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com