PODCAST · business
Tech Bound Podcast
by by Kevin Indig
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field. techbound692.substack.com
Episodes
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Growth ideas for Calendly w/ Kieran Flanagan, CMO @ Zapier
Today, I’m unpacking a fascinating conversation with Kieran Flanagan, CMO at Zapier and former SVP of Marketing at HubSpot. This discussion centers on Calendly, a scheduling app used by millions, and its strategic acquisition of Prelude. We talk about the critical role of platforms in product-led...
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3 Bets for Spotify's future of Growth w/ Tommy Walker
On their latest investor day, Founder and CEO Daniel EK presented 6 bets for the future, of which 3 are unknown. In this Tech Bound episode, Tommy Walker and Kevin discuss the 3 unknown bets Spotify might pursue as part of its strategy. They discuss the importance of infrastructure for live...
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The Eureka Model: A Framework for Effective Onboarding with Ramli John
In this episode, I chat with Ramli John, onboarding expert and author of the book "Product-Led Onboarding." Ramli shares his journey into the field of onboarding and the importance of effective onboarding for customer retention. We talk about the difference between product-led and sales-led...
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Creating content that grabs attention - Amanda Natividad
TIMESTAMPS 0:00 introduction 1:07 Amanda’s path from chef to content marketer 5:48 Mise en place in content marketing 6:28 How to write amazing Twitter threads 12:44 Repurposing content 18:52 Powerful mental models 25:53 How to grab attention 30:07 How to find your target audience’s pain points...
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6 ideas for growing the largest luxury brand conglomerate in the world w/ Eric Siu
SHOW NOTES Eric Siu on Twitter: @ericosiu or https://twitter.com/ericosiu Leveling up: https://www.levelingup.com/ Single Grain: https://www.singlegrain.com/ Leveling up NFT: https://heroes.levelingup.com/heroes/ LVMH: https://en.wikipedia.org/wiki/LVMH TIMESTAMPS 0:00 Intro 1:30 What LVMH is and...
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Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing
Timestamps 0:00 Warmup questions 5:27 Important metrics SEO tools can’t provide 10:20 How will Yep make Ahrefs better? 16:35 The biggest bet Tim took that paid off 20:13 How Ahrefs manages to not run out of keywords to write about 22:28 How to decide when to refresh content 27:06 Is SEO becoming...
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Trung Phan - mastering memes, going viral, and Elon's tree of knowledge
TIMESTAMPS 2:06 How Trung thinks about what he’s doing 4:20 Trung’s content creation process 7:56 Working on the headline vs. the rest of a story 8:36 How long it takes to write a Twitter thread 10:02 How to add humor to content 12:01 Standup comedy 14:12 How Trung creates memes 18:09 Elon Musk’s...
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Ross Simmonds on Content Marketing and Hustle Culture
TIMESTAMPS 1:07 The definition of a hustler 2:45 Is “hustle culture” wrong? 9:51 What hustle looks like for Ross day-to-day 11:18 Ross’ schedule and productivity routine 14:09 How Ross runs Foundation Marketing 17:16 How Ross writes break-downs 19:24 Adobe - doing great content marketing 22:04…
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Peep Laja on building an audience and dominating your category
TIMESTAMPS 0:00 Introduction 1:08 Why is it crucial to build an audience 1:53 The best way to build an audience 3:52 The importance of a strategic narrative 8:08 How to build a strategic narrative step-by-step 13:20 The power of category generation 17:48 Serving an underserved niche in a big…
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The future of content on the internet w/ Bill King
TIMESTAMPS 1:09 SEO guidelines for writers in 2021 7:59 Creativity when writing for SEO 10:43 Mediocre vs. top-notch content briefs 17:00 Content briefs for inhouse vs freelance writers 20:22 How to motivate writers 23:34 How GPT-3 will change the content landscape forever 31:25 How to develop…
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Luke Carthy on DTC and making the world better with e-commerce
TIMESTAMPS 0:00 Introduction 0:50 Fighting injustice and prejudices with e-commerce 7:44 What it's like to start a DTC business as an SEO 10:48 The vision for Afrodrops 15:25 Improving internal search for e-commerce 20:05 Internal search best practices 21:11 The DTC brands and marketplaces that…
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July AMA - Category domination, Alchemy, and SEO salaries
TIMESTAMPS 0:31 How to dominate a category in SEO? 4:01 The best book for promoting your first e-commerce store 6:54 Does Google love Shopify? 8:18 How much can you earn as SEO? 9:54 Do topic clusters still work? 11:04 Joining Shopify SHOW NOTES Rory Sutherland - Alchemy Shopify guide FOR MORE...
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Jay Acunzo on the premise of podcasting
TIMESTAMPS 0:00 Introduction 0:53 Marketing Showrunners 4:09 How to come up with topics that capture people 6:09 The top 3 podcasting mistakes 10:34 Jay's formula for good premises 22:53 How much personality plays a role in podcasting 25:53 Bringing an established podcast to the next level 30:26...
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Eli Schwartz on Product-Led SEO
TIMESTAMPS 0:00 Introduction 0:52 The key message of the book Product-Led SEO 3:09 Common misconceptions about SEO 7:37 Getting things done in SEO 10:18 SEO Product Managers 13:29 Should SEO be part of Marketing or Product? 18:18 Is stack ranking projects still up to date? 20:01 How to create…
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Joost de Valk on improving the web, schema, and the CMS market
In this Tech Bound podcast, I speak with legendary founder Joost de Valk about the importance of Schema for the web, the CMS landscape, and SEO Fitness. You probably know him from Yoast, the #1 WordPress plugin for SEO, but Joost has to offer way more. TIMESTAMPS 0:00 Introduction 0:56 State of…
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April AMA: Startup SEO, reviving flat traffic, starting a new job, developing ideas & more
All questions: https://twitter.com/Kevin_Indig/status/1382460583564480512 Timestamps 0:32 How does SEO look like in 3-6-12 months when you land a new job/start a new project in an agency vs startup vs enterprise environment? 3:02 Which low-hanging fruit do you spot most often when checking out…
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Guillaume Cabane about Growth and becoming the VC of your time
Guillaume Cabane comes on the Tech Bound podcast to talk about investing your time like a VC, building Growth roadmaps, and running experiments. A true master of his craft, Guillaume is the former VP of Growth at Drift, Segment, and Mention, current VP of Growth Gorgias, and advisor to G2,...
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Nigel Stevens on SEO data, forecasting, and agency value
Nigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers. Timestamps: 0:00 Introduction 1:16 How SEOs should think about data 2:53 SEO...
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Jimmy Daly: Succeeding at Content Marketing, Superpath, and career-building
Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a…
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SEO Testing 101 with Will Critchlow
Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game. Timestamps 0:00 Introduction 0:50 How Search Pilot was born...
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Weekly Finds - Week 48, 2020
Weekly Finds - Week 48, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"
Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of...
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Weekly Finds - 47
Weekly Finds - 47 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Tech Bound - Phil Nottingham - Audio
Phil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more. Timestamps: 0:00 Introduction 0:51 Why is long-form video content to…
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Weekly Finds - Week 46, 2020
Read it here: https://www.kevin-indig.com/weekly-finds-week-46-2020 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Weekly Finds - Week 45, 2020
Get the full notes and more under https://www.kevin-indig.com/weekly-finds-week-45-2020/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Weekly Finds - Week 44, 2020
Subscribe to get the notes and more content: www.kevin-indig.com/tech-bound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Weekly Finds - Week 43, 2020
Weekly Finds - Week 43, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Weekly Finds - Week 42, 2020
This week with "boring niche" link building, making analytics successful in your company, good welcome emails, and the impact of loading the main content first. www.kevin-indig.com/tech-bound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus...
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Weekly Finds - Week 41, 2020
Weekly Finds - Week 41, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Weekly Finds - Week 40, 2020
This week with partially indexed sites, search performance patterns, guest posting done right, short vs. long copy, and the entertainment/value curve. https://www.kevin-indig.com/tech-bound/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus...
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Making SEO more inclusive w/ Areej AbuAli
Areej AbuAli is the founder of "Women in Tech SEO" and technical SEO at Zoopla. In this conversation, we speak about the goal and background of Women in Tech SEO, the inequality women and members of minority groups face, and how we can change that. Timestamps 00:00 Introduction 01:36 The story of...
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Weekly Finds - Week 39
Weekly Finds - Week 39 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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The state of AI and SEO w/ Christopher Penn
Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics. In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not,...
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Weekly Finds - Week 38
Find the subscription and articles on www.tech-bound.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Making enterprise SEO work w/ Jared Gardner
Enterprise SEO is extremely tough but there is a guy who figured it out with an $8b company: Jared Gardner. In this episode, Jared shares how he gets things done, how to develop your in-house career, and the difference between agency vs. in-house work. Timestamps: 0:00 Introduction 1:29 The...
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Weekly Finds - Week 37
Weekly Finds - Week 37 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Weekly Finds - Week 36
Weekly Finds - Week 36 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Weekly Finds - Week 35
Weekly Finds - Week 35 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Weekly Finds - Week 34
Weekly Finds episode #34 https://www.kevin-indig.com/weekly-finds-week-34-2020/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com
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Sam Oh - The art of video storytelling
Sam Oh is the mastermind behind Ahrefs’ video channel. Without any prior experience, he “figured out” how to grow it from 0 to 500,000 viewers and 150,000 subscribers! Let that sizzle on your tongue. In this interview, I talk with Sam about Telling stories with videos Growing Ahrefs’ channel...
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Alexis Sanders on Tech Bound
In this Tech Bound Conversation, I speak to Alexis Sanders, senior SEO at Merkle and creator of many excellent SEO articles and presentations, about mathematic, the joy of learning, and solving complex SEO problems. 0:00 Introduction 1:00 Getting good in writing as a Marketer 8:00 Having fun with...
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What makes a good SEO? W/ Andy Crestodina
What makes people good at Search? Lifestyle business vs. scale - what are the pros and cons? What can you learn from starting a well-established web dev agency? Andy Crestodina and I covered all of these questions and more in this Tech Bound podcast. Timestamps: 0:00 Who is Andy Crestodina? 1:42...
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Widget links, goldmines and Sergey Brin
In this Tech Bound Conversation, I speak to Jim Christian, Found and CEO of Advanced Search Summit and Blush Digital, about the crazy link building tactics he pulled off at Head of SEO at Godaddy, buying Sergey Brin dinner, and starting a vastly successful SEO conference. Timestamps 0:00...
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How to grow your marketing career with Scott Tousley
In this Tech Bound Conversation, I speak with Scott Tousley, Senior Team Lead of User Acquisition at Hubspot, about growing your career in marketing. If you want to progress faster or pivot the trajectory you’re on, this conversation is for you! Timestamps 0:00 Introduction 1:16 What marketers…
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The ins and outs of Quora for Marketers with JD Prater
In this Tech Bound Conversation, I speak to JD Prater, Evangelist at Quora. I was stunned by the depth of transparency JD provides in his answers on Quora ranking factors and the algorithm. If you care about Quora in any sense, you need to check this episode out! Timestamps: 0:00 Intro 0:51 The…
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How to dominate Influencer Marketing and Social Engineering w/ Joe Sinkwitz
In this Tech Bound Conversation, I speak to Joe Sinkwitz about Influencer Marketing, Social Engineering, and Black Hat SEO. Joe is the founder and CEO of Intellifluence and Digital Heretix, SEO legend, and Influencer Marketing expert. Timestamps 0:00 Introduction 2:06 Bootstrapping Intellifluence...
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The future of entities, Fraggles, and API indexing w/ Cindy Krum
In this Tech Bound Conversation, I talk with Cindy Krum about Google's Indexing API, Fraggles, and entity recognition with machine learning. 0:00 Introduction 1:23 How Cindy started Mobile Moxie 2:33 The challenge of writing a book 4:47 New Mobile Moxie tools 9:37 The implications of Apple’s App...
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Measuring site performance the right way w/ Bartosz Goralewicz
In this episode of Tech Bound Conversations, I talk to Bartosz Goralewicz, CEO and founder of Onely, about: 0:00 Intro 01:10 How Americans sell vs how Europeans sell 5:31 How Bartosz overcame his fear of cameras by starting a vlog 16:45 How Bartosz’s mother in law got him to stop caring about his...
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Learning machine learning for SEO w/ Britney Muller
Birtney Muller, Senior SEO Scientist at Moz, talks about Machine Learning, learning in general, elephants, and crazy chess stories! 0:00 Intro 0:54 2 Chess stories and why it’s not like Poker 9:00 What chess and Machine Learning have in common 11:28 How Britney fell in love with machine learning...
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ABOUT THIS SHOW
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
techbound692.substack.com
HOSTED BY
by Kevin Indig
CATEGORIES
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Frequently Asked Questions
How many episodes does Tech Bound Podcast have?
Tech Bound Podcast currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Tech Bound Podcast about?
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field. techbound692.substack.com
How often does Tech Bound Podcast release new episodes?
Tech Bound Podcast has 53 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Tech Bound Podcast?
You can listen to Tech Bound Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Tech Bound Podcast?
Tech Bound Podcast is created and hosted by by Kevin Indig.
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