SEO vs. GEO | How AI is changing search in 2026 (ep 310)

Is your SEO strategy stuck in the past? In this episode of Let's Talk Marketing with NDUB, Nathan sits down with Scott Shockney from Sydekar to demystify the evolving world of Search Engine Optimization (seo)and the rise of Generative Engine Optimization (GEO and AISEO). As we move through 2026, simply "ranking" isn't enough. You need to understand how AI is changing the way users find your brand and why authenticity is your greatest competitive advantage. Connect with Scott Shockney: https://sydekar.com/  Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/