September 2025: Stop Selling Products. Start Selling Movements.

Frank Schneider just dropped the framework that's rewiring how I think about business. It's called "Old Game New Game" and it's the difference between fighting for attention in a crowded market versus leading people through a necessary shift they're already feeling.This isn't about creating fake urgency. This is about recognizing real shifts happening in your industry and positioning yourself as the guide people desperately need.What You'll Learn:Why most businesses are stuck selling features when they should be selling movementsThe 4 ingredients every powerful market shift needs (missing even one kills the urgency)How Slack, Airbnb, and Duolingo used this framework to make competitors irrelevantThe exact copy frameworks to rewrite your homepage, emails, and pitch deckHow I'm applying this to Calm & Colorful's mission (spoiler: we're not just teaching parenting tools)Your Next Steps: Test "old way vs new way" language in your next social post and watch what happens to engagement.A Note About This Content: What I share here is simply my personal journey, reflections, and takeaways from the One Day MBA program where I'm learning to rebuild my business from the inside out. The lessons I discuss from Frank's sessions aren't a substitute for actually being in the program. Think of this podcast as my unfiltered notebook - shared in hopes that it sparks ideas, encouragement, and support for your own business path.Ready to stop competing and start leading? Let's dive in.Get the tools to turn your family's big emotions into connection moments: www.calmandcolorful.comLet’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani