Calm & Colorful: Not Your Average MBA Diaries

This week has been intense in the best possible way.For the Pivot Accelerator, I had class on Monday, class on Thursday, office hours on Saturday, and eight interviews scheduled across the weekend. By the time I walk into tomorrow's class, I'll have completed all five interviews required for the assignment—and then some.One of the biggest wins this week wasn't just the interviews. It was finally feeling confident enough to put my slides in front of real people. After meeting with mentor Brian and getting feedback during office hours, I felt ready to test my ideas instead of endlessly tweaking them.The interviews have been fascinating. Not just because of what people are saying, but because of what I'm learning about the research process itself.A few days ago, I printed more than 150 pages of interview transcripts from research I conducted last year and went through them by hand. Highlighter. Pen. Notes in the margins. Looking for themes, quotes, emotions, and patterns.What surprised me most was how much I noticed that AI didn't.For a long time, I would upload transcripts and let AI summarize the findings. It was fast. Efficient. Easy.But my mentor challenged me on something important: I was delegating my thinking.That hit hard.This week has been a reminder that AI can support thinking, but it shouldn't replace it. The real insights came from sitting with the data myself, noticing the nuances, and making sense of it through my own lens first.Tomorrow's class is focused on reviewing interview findings, identifying moments of "heat" or strong emotion, and deciding whether to pivot or persevere. As it turns out, I misunderstood the assignment and completed five interviews when they only expected one or two before this session.I'm not mad about it.Now I have a deeper pool of data, stronger confidence in what I'm hearing, and plenty to bring into the discussion.One unexpected lesson came from interviewing a friend who had purchased a toddler tantrum kit from someone else. I'll be honest—that one brought up some feelings.Why didn't they come to me?The answer could be a hundred different things. Maybe I didn't have the exact offer they needed. Maybe they didn't know I offered something similar. Maybe they simply found another solution first.I don't actually know.But moments like that reveal where our assumptions live, and that's valuable information too.That's what this whole process is teaching me: customer discovery isn't just about learning about your customers. It's also about learning about yourself, your business, your blind spots, and your opportunities.Tomorrow is Class 3. Another interview. A board meeting. More learning.And honestly?I'm loving every minute of it.The support, the mentors, the community, the repetition of the lessons until they finally click—it's exactly what I needed.For now, I'm off to review interview recordings and look for the moments that made people lean in, light up, or get emotional.That's where the real clues are.Have a calm, colorful day.

A real-time reflection from inside a 2-week pivot accelerator: realizing the real problem wasn’t the customer interviews—it was the lack of hyper-specific problem focus. Breaking down how broad targeting diluted feedback, why “3-cycle testing” changes everything, and what it looks like to rebuild clarity through sharper customer discovery, MVP thinking, and ruthless niche selection.

In this episode, I’m sharing a very real behind-the-scenes update on business, burnout, hormones, motherhood, messaging, and feeling completely stuck.I talk about:realizing there’s a certain time each month where my confidence drops and everything in my business suddenly feels confusing,the HUGE aha moment I had with my mentor about how my messaging accidentally drifted into “I can fix you” energy, even though that’s completely opposite of what I believe,why customer discovery calls lit me up more than anything else,the difference between a product problem and a go-to-market problem,applying for One Day MBA’s Pivot Accelerator program,and honestly… what it feels like trying to build a business while also being a mama, running community playgroups, navigating hospital stays, exhaustion, and real life.Also: I compare myself to Hei Hei from Moana for approximately five minutes, which honestly feels deeply accurate right now.If you’ve ever felt like: “I know I’m meant for this… so why does everything feel so messy?” this episode is for you.

For months, I’ve been questioning whether I should pivot my business, shut down my classes, or completely change direction.On paper, some things aren’t working.The numbers don’t fully work yet.The classes aren’t truly profitable yet.And after running the viability calculator with my mentor, I had a moment where I thought:“Why hasn’t anyone told me to pivot?”But this episode turned into something much deeper.Because the truth is…the biggest thing standing in my way might actually be me.In this episode, I’m sharing:my fear of being “salesy”what another founder said that completely shifted my perspectivewhat happened after Korbin’s ICU staythe grief, exhaustion, and life circumstances behind the sceneswhy I keep stopping myself even though I deeply believe in this workand what I’m doing to finally get out of my own wayThis is probably one of the rawest episodes I’ve recorded.If you’re building something meaningful while also carrying real life, grief, parenting, fear, exhaustion, and self-doubt… this episode is for you.━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

Hotseat

━━━━━━━━━━━━━━━━━━━━━Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referralSubscribe so you don't miss the messy middle of building a business as a mom.Calm & Colorful: https://www.calmandcolorful.comJoin the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

The Moment Everything Clicked in My Business (Hot Seat Breakdown)

The Moment Everything Clicked in My Business (Hot Seat Breakdown)━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

The last few months have felt like a roller coaster.My toddler has been healing, my body is now moving through its own healing process, and my plate has been completely full with two part-time jobs, my MBA program, and building Calm & Colorful.In this episode, I share the behind-the-scenes of a big decision I made, stepping away from one of my jobs to create space to fully focus on my business and the community I’m building for families.Entrepreneurship is emotional. Some moments are full of doubt, others bring clarity and empowerment.This is an honest snapshot of that journey and where Calm & Colorful is headed next.

The last few months have felt like a roller coaster.My toddler has been healing, my body is now moving through its own healing process, and my plate has been completely full with two part-time jobs, my MBA program, and building Calm & Colorful.In this episode, I share the behind-the-scenes of a big decision I made, stepping away from one of my jobs to create space to fully focus on my business and the community I’m building for families.Entrepreneurship is emotional. Some moments are full of doubt, others bring clarity and empowerment.This is an honest snapshot of that journey and where Calm & Colorful is headed next.━━━━━━━━━━━━━━━━━━━━━Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referralSubscribe so you don't miss the messy middle of building a business as a mom.Calm & Colorful: https://www.calmandcolorful.comJoin the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

This week something shifted.Not because of a new strategy. Not because of a new offer. Not because of another course or checklist.Ownership.In this episode, I share the honest behind-the-scenes of two mentor calls that were only one week apart — and how I went from toe-dipping around responsibility to fully stepping through what my mentor calls “the gate.”We talk about:Why I was doing the bare minimum and calling it effortThe difference between “What do I do?” and “What do you think?”Why non-response is not rejectionThe truth about lead time and touch pointsThe hidden money block tied to the rescuer roleWhy you can’t outsource ownership (even if you hire help)What CEO energy actually looks likeIf you’re building something and quietly hoping someone else will carry the weight of it for you… this episode is for you.Because growth doesn’t come from more information. It comes from deciding to hold the wheel.

This week something shifted.Not because of a new strategy.Not because of a new offer.Not because of another course or checklist.Ownership.In this episode, I share the honest behind-the-scenes of two mentor calls that were only one week apart — and how I went from toe-dipping around responsibility to fully stepping through what my mentor calls “the gate.”We talk about:Why I was doing the bare minimum and calling it effortThe difference between “What do I do?” and “What do you think?”Why non-response is not rejectionThe truth about lead time and touch pointsThe hidden money block tied to the rescuer roleWhy you can’t outsource ownership (even if you hire help)What CEO energy actually looks likeIf you’re building something and quietly hoping someone else will carry the weight of it for you… this episode is for you.Because growth doesn’t come from more information.It comes from deciding to hold the wheel.━━━━━━━━━━━━━━━━━━━━━Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referralSubscribe so you don't miss the messy middle of building a business as a mom.Calm & Colorful: https://www.calmandcolorful.comJoin the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

In this episode, I’m sharing a very real moment from my journey inside the One Day MBA, not the highlight reel, but the messy middle.I talk about what it feels like to set a big goal, like becoming one of the top students in the program, and then face the gut punch of realizing I didn’t show up the way I promised myself I would.Missing a deadline. Avoiding marketing. Feeling overwhelmed. Getting mad at myself. Questioning everything.This episode is about integrity, fear, and what happens when the stories in your head start getting loud, and you decide to run toward the fear instead of backing away.I share:Why being “late” hit me harder than I expectedThe deal I made with my mentor, and why I reset the clock on myselfHow fear shows up disguised as self-doubt and procrastinationWhat it looks like to call in your full support system instead of spiraling aloneWhy shooting for the moon still matters, even on the weeks you’re exhaustedThis is an honest check-in from the overwhelm phase, the part most people skip sharing. If you’re building something meaningful, carrying a lot, and still choosing to show up, this episode is for you.

In this episode, I’m sharing a very real moment from my journey inside the One Day MBA, not the highlight reel, but the messy middle.I talk about what it feels like to set a big goal, like becoming one of the top students in the program, and then face the gut punch of realizing I didn’t show up the way I promised myself I would.Missing a deadline.Avoiding marketing.Feeling overwhelmed.Getting mad at myself.Questioning everything.This episode is about integrity, fear, and what happens when the stories in your head start getting loud, and you decide to run toward the fear instead of backing away.I share:Why being “late” hit me harder than I expectedThe deal I made with my mentor, and why I reset the clock on myselfHow fear shows up disguised as self-doubt and procrastinationWhat it looks like to call in your full support system instead of spiraling aloneWhy shooting for the moon still matters, even on the weeks you’re exhaustedThis is an honest check-in from the overwhelm phase, the part most people skip sharing. If you’re building something meaningful, carrying a lot, and still choosing to show up, this episode is for you.━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

In this end-of-January update, I share an honest look at navigating exhaustion, motherhood, business growth, and self-sabotage, all in the middle of a snowstorm. From starting therapy through One Day MBA, to being called out on avoidance, to reframing guilt, capacity, and leadership, this episode is about choosing forward motion even when it’s messy. I also share a marketing win, new experiments I’m excited to test, and why learning to tighten conversion (not clicks) feels like a breakthrough.

In this end-of-January update, I share an honest look at navigating exhaustion, motherhood, business growth, and self-sabotage, all in the middle of a snowstorm. From starting therapy through One Day MBA, to being called out on avoidance, to reframing guilt, capacity, and leadership, this episode is about choosing forward motion even when it’s messy. I also share a marketing win, new experiments I’m excited to test, and why learning to tighten conversion (not clicks) feels like a breakthrough.━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

In this episode, I’m reflecting honestly on the first night of the Calm & Colorful Co-Regulation Series.What went well. What didn’t quite land yet. And what that taught me about holding space for parents and young children in real life, not theory.I talk about community showing up in unexpected ways, the power of story time, where structure matters more than freedom, and why “good, not great” is actually a gift when you’re building something rooted in nervous system safety.This isn’t a polished recap or a highlight reel. It’s a real-time reflection on learning, adjusting, and choosing regulation over perfection, for parents, for kids, and for me too.If you’re launching something new navigating the messy middle of meaningful work, this one’s for you.

In this episode, I’m reflecting honestly on the first night of the Calm & Colorful Co-Regulation Series.What went well. What didn’t quite land yet. And what that taught me about holding space for parents and young children in real life, not theory.I talk about community showing up in unexpected ways, the power of story time, where structure matters more than freedom, and why “good, not great” is actually a gift when you’re building something rooted in nervous system safety.This isn’t a polished recap or a highlight reel. It’s a real-time reflection on learning, adjusting, and choosing regulation over perfection, for parents, for kids, and for me too.If you’re launching something new navigating the messy middle of meaningful work, this one’s for you.━━━━━━━━━━━━━━━━━━━━━Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referralSubscribe so you don't miss the messy middle of building a business as a mom.Calm & Colorful: https://www.calmandcolorful.comJoin the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

Mid-January check-in, and a lot has shifted.In this episode, I share what it was like landing in the ER over winter break with double vision, being told I’m “healthy, just tired,” and what changed when I chose to actually listen to my body instead of pushing through.I talk about honoring rest, riding unexpected waves of energy, and launching my very first in-person emotional co-regulation support series in Texas, three families signed up, entirely through word of mouth. No ads. No hype. Just people talking about what they’ve experienced.I reflect on getting a 97% on my first major assessment in the One Day MBA, unpack the complicated feelings that came with that number, and how different this moment feels compared to my school experiences growing up.We also get real about the behind-the-scenes work, learning to tolerate and eventually appreciate data, go-to-market plans, CRMs, heat maps, and tracking what actually works versus what drains energy. Plus a transparent look at hours worked, money earned so far, and what “progress” really looks like in real life.This episode is raw, reflective, and very much in process, motherhood, business, school, partnership, and nervous-system care all happening at once.If you’re building something while holding a lot, this one’s for you.

Mid-January check-in, and a lot has shifted.In this episode, I share what it was like landing in the ER over winter break with double vision, being told I’m “healthy, just tired,” and what changed when I chose to actually listen to my body instead of pushing through.I talk about honoring rest, riding unexpected waves of energy, and launching my very first in-person emotional co-regulation support series in Texas, three families signed up, entirely through word of mouth. No ads. No hype. Just people talking about what they’ve experienced.I reflect on getting a 97% on my first major assessment in the One Day MBA, unpack the complicated feelings that came with that number, and how different this moment feels compared to my school experiences growing up.We also get real about the behind-the-scenes work, learning to tolerate and eventually appreciate data, go-to-market plans, CRMs, heat maps, and tracking what actually works versus what drains energy. Plus a transparent look at hours worked, money earned so far, and what “progress” really looks like in real life.This episode is raw, reflective, and very much in process, motherhood, business, school, partnership, and nervous-system care all happening at once.If you’re building something while holding a lot, this one’s for you.━━━━━━━━━━━━━━━━━━━━━Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referralSubscribe so you don't miss the messy middle of building a business as a mom.Calm & Colorful: https://www.calmandcolorful.comJoin the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

This episode is a pause and a check-in.I’m sharing reflections from our first full One Day MBA community event, the first time founders from all stages of the program came together in one space. Not just my November cohort, but founders who are brand new, founders deep in the work, and founders just weeks away from graduating.Led by mentor Brian, the conversation wasn’t about tactics or growth hacks. It was about where we actually are right now, at the end of 2025. The real blockers. The life stuff. The exhaustion, the responsibility, the hope, and the rebuilding that happens alongside building a business.In breakout rooms, we heard from parents, caregivers, nonprofit leaders, bootstrapped founders, and longtime entrepreneurs, all navigating different chapters of the same journey. Different timelines, same human questions.This episode is a snapshot of the One Day community as a whole, honest, grounded, and very real. If you’re building something and wondering if you’re the only one feeling tired, behind, or uncertain, you’re not.This is where a lot of us are right now.

This episode is a pause and a check-in.I’m sharing reflections from our first full One Day MBA community event, the first time founders from all stages of the program came together in one space. Not just my November cohort, but founders who are brand new, founders deep in the work, and founders just weeks away from graduating.Led by mentor Brian, the conversation wasn’t about tactics or growth hacks. It was about where we actually are right now, at the end of 2025. The real blockers. The life stuff. The exhaustion, the responsibility, the hope, and the rebuilding that happens alongside building a business.In breakout rooms, we heard from parents, caregivers, nonprofit leaders, bootstrapped founders, and longtime entrepreneurs, all navigating different chapters of the same journey. Different timelines, same human questions.This episode is a snapshot of the One Day community as a whole, honest, grounded, and very real. If you’re building something and wondering if you’re the only one feeling tired, behind, or uncertain, you’re not.This is where a lot of us are right now.━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

This episode came directly from a conversation I had this morning with Ranbir, the founder of One Day MBA.Seven weeks into the program, deep in customer interviews, heat maps, and idea testing, this conversation helped me see my work and my assumptions more clearly. We talked about what “deep pain” actually means, why talking to everyone can dilute your signal, and how patience is one of the most underrated advantages in business.I also reflect on the tension between staying committed to your vision while remaining open to pivots, and why medium-level excitement can be more dangerous than no excitement at all.If you’re in the messy middle of building something, unsure whether to dig deeper or zoom back out, this episode is for you.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.

This episode came directly from a conversation I had this morning with Ranbir, the founder of One Day MBA.Seven weeks into the program, deep in customer interviews, heat maps, and idea testing, this conversation helped me see my work and my assumptions more clearly. We talked about what “deep pain” actually means, why talking to everyone can dilute your signal, and how patience is one of the most underrated advantages in business.I also reflect on the tension between staying committed to your vision while remaining open to pivots, and why medium-level excitement can be more dangerous than no excitement at all.If you’re in the messy middle of building something, unsure whether to dig deeper or zoom back out, this episode is for you.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.━━━━━━━━━━━━━━━━━━━━━Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referralSubscribe so you don't miss the messy middle of building a business as a mom.Calm & Colorful: https://www.calmandcolorful.comJoin the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

Seven weeks into One Day MBA, something unexpected happened.The founder of the program, Ranbir, personally hopped on a call with me, not to sell, not to onboard, and not because he had to, but to genuinely check in on how my customer discovery process was going and to listen.In this episode, I share why that moment mattered so much to me as a founder and why it says everything about the culture behind One Day MBA. We talk about what it looks like when a founder actually walks the walk, models curiosity over certainty, and stays involved long after most programs go quiet.If you’ve ever joined a program that felt supportive at the beginning but distant once you were “in,” this episode offers a refreshing contrast and a behind-the-scenes look at leadership done differently.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.

Seven weeks into One Day MBA, something unexpected happened.The founder of the program, Ranbir, personally hopped on a call with me, not to sell, not to onboard, and not because he had to, but to genuinely check in on how my customer discovery process was going and to listen.In this episode, I share why that moment mattered so much to me as a founder and why it says everything about the culture behind One Day MBA. We talk about what it looks like when a founder actually walks the walk, models curiosity over certainty, and stays involved long after most programs go quiet.If you’ve ever joined a program that felt supportive at the beginning but distant once you were “in,” this episode offers a refreshing contrast and a behind-the-scenes look at leadership done differently.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

In this raw and very real episode, I share what happened after the vendor event that left me crying, doubting everything, and wondering if I was even cut out for this whole “founder” life. Spoiler: I learned SO much more than I expected.I take you inside my debrief with my mentor, Heather, where we broke down not just what happened at the event, but also the emotions behind it — why I cried, why it felt so heavy, and what those feelings were actually trying to tell me.We talk about the big messaging mistake (aka: having a toddler business with zero signs that said “toddlers”), why my QR form flopped, the behind-the-scenes mom moments (hi, Corbin crying at nap time), and how all of this was actually data… not failure.And then, the twist: when we added up everything that did work, we realized this event was actually a huge success — just not in the magical, cinematic way I imagined.Heather even got chills during part of our conversation (which definitely made me feel less like a disaster and more like a real founder learning in real time).If you’ve ever had something go “wrong” and immediately made it mean something about YOU… this episode is going to feel like a hug, a pep talk, and a reset button all in one.This is the messy middle of entrepreneurship — and honestly, it’s where the real growth happens.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.

In this raw and very real episode, I share what happened after the vendor event that left me crying, doubting everything, and wondering if I was even cut out for this whole “founder” life. Spoiler: I learned SO much more than I expected.I take you inside my debrief with my mentor, Heather, where we broke down not just what happened at the event, but also the emotions behind it — why I cried, why it felt so heavy, and what those feelings were actually trying to tell me.We talk about the big messaging mistake (aka: having a toddler business with zero signs that said “toddlers”), why my QR form flopped, the behind-the-scenes mom moments (hi, Corbin crying at nap time), and how all of this was actually data… not failure.And then, the twist: when we added up everything that did work, we realized this event was actually a huge success — just not in the magical, cinematic way I imagined.Heather even got chills during part of our conversation (which definitely made me feel less like a disaster and more like a real founder learning in real time).If you’ve ever had something go “wrong” and immediately made it mean something about YOU… this episode is going to feel like a hug, a pep talk, and a reset button all in one.This is the messy middle of entrepreneurship — and honestly, it’s where the real growth happens.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.

In this deeply honest episode, I take you behind the scenes of my biggest experiment yet — a vendor event I believed would be the turning point for Calm & Colorful. I share the real numbers, the unexpected heartbreaks, the toddler tears, the moments that made me question everything, and the powerful reflections that came afterward.From spending more than planned, to struggling to attract the right families, to handing out 109 stickers and gathering tiny but meaningful data points, this episode is a raw look at what it feels like to be in the messy middle of entrepreneurship.I read the message I sent my mentor, her grounding response, and how a surprising gift the next morning reminded me to breathe, reconnect with my family, and trust the long game.If you’ve ever felt defeated, questioned your path, or wondered whether you’re capable of making a meaningful difference, this is the episode you’ll feel in your bones. Because this isn’t the part where everything works… this is the part that shapes who I’m becoming.Buckle up, friends — we’re building something beautiful, even when it doesn’t look like it yet.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.

In this deeply honest episode, I take you behind the scenes of my biggest experiment yet — a vendor event I believed would be the turning point for Calm & Colorful. I share the real numbers, the unexpected heartbreaks, the toddler tears, the moments that made me question everything, and the powerful reflections that came afterward.From spending more than planned, to struggling to attract the right families, to handing out 109 stickers and gathering tiny but meaningful data points, this episode is a raw look at what it feels like to be in the messy middle of entrepreneurship.I read the message I sent my mentor, her grounding response, and how a surprising gift the next morning reminded me to breathe, reconnect with my family, and trust the long game.If you’ve ever felt defeated, questioned your path, or wondered whether you’re capable of making a meaningful difference, this is the episode you’ll feel in your bones. Because this isn’t the part where everything works… this is the part that shapes who I’m becoming.Buckle up, friends — we’re building something beautiful, even when it doesn’t look like it yet.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

In this episode, I walk through the exact steps I’m taking to create immediate revenue in my business thanks to my mentor’s guidance. From narrowing my top delivery mechanisms to running evidence-based customer discovery calls, this is the behind-the-scenes of how my Plan A is forming in real time.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

In this episode, I walk through the exact steps I’m taking to create immediate revenue in my business thanks to my mentor’s guidance. From narrowing my top delivery mechanisms to running evidence-based customer discovery calls, this is the behind-the-scenes of how my Plan A is forming in real time.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

The very first orientation for the One Day MBA program just happened — and WOW. Seven hours of next-level strategy, mindset work, and community that didn't feel long at all. This episode is a raw, real-time brain dump of everything I learned, felt, and committed to on day one of this 18-month journey.This podcast is unfiltered, unedited, and fully alive. Just like this season of my business.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

The very first orientation for the One Day MBA program just happened — and WOW. Seven hours of next-level strategy, mindset work, and community that didn't feel long at all. This episode is a raw, real-time brain dump of everything I learned, felt, and committed to on day one of this 18-month journey.This podcast is unfiltered, unedited, and fully alive. Just like this season of my business.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

After months of rest and surrender, I'm back with a major update: I've started my MBA with One Day!In this episode, I share my September-October reset, why I chose presence over pressure, and how I'm building systems to balance motherhood, business, and grad school. From audiobooks during Fit4Mom drives to night weaning challenges with Korbin, this is the real, messy, exciting beginning of my MBA journey. Let's figure this out together.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

After months of rest and surrender, I'm back with a major update: I've started my MBA with One Day!In this episode, I share my September-October reset, why I chose presence over pressure, and how I'm building systems to balance motherhood, business, and grad school. From audiobooks during Fit4Mom drives to night weaning challenges with Korbin, this is the real, messy, exciting beginning of my MBA journey. Let's figure this out together.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

Frank Schneider just dropped the framework that's rewiring how I think about business. It's called "Old Game New Game" and it's the difference between fighting for attention in a crowded market versus leading people through a necessary shift they're already feeling.This isn't about creating fake urgency. This is about recognizing real shifts happening in your industry and positioning yourself as the guide people desperately need.What You'll Learn:Why most businesses are stuck selling features when they should be selling movementsThe 4 ingredients every powerful market shift needs (missing even one kills the urgency)How Slack, Airbnb, and Duolingo used this framework to make competitors irrelevantThe exact copy frameworks to rewrite your homepage, emails, and pitch deckHow I'm applying this to Calm & Colorful's mission (spoiler: we're not just teaching parenting tools)Your Next Steps: Test "old way vs new way" language in your next social post and watch what happens to engagement.A Note About This Content: What I share here is simply my personal journey, reflections, and takeaways from the One Day MBA program where I'm learning to rebuild my business from the inside out. The lessons I discuss from Frank's sessions aren't a substitute for actually being in the program. Think of this podcast as my unfiltered notebook - shared in hopes that it sparks ideas, encouragement, and support for your own business path.Ready to stop competing and start leading? Let's dive in.Get the tools to turn your family's big emotions into connection moments: www.calmandcolorful.comLet’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

Frank Schneider just dropped the framework that's rewiring how I think about business. It's called "Old Game New Game" and it's the difference between fighting for attention in a crowded market versus leading people through a necessary shift they're already feeling.This isn't about creating fake urgency. This is about recognizing real shifts happening in your industry and positioning yourself as the guide people desperately need.What You'll Learn:Why most businesses are stuck selling features when they should be selling movementsThe 4 ingredients every powerful market shift needs (missing even one kills the urgency)How Slack, Airbnb, and Duolingo used this framework to make competitors irrelevantThe exact copy frameworks to rewrite your homepage, emails, and pitch deckHow I'm applying this to Calm & Colorful's mission (spoiler: we're not just teaching parenting tools)Your Next Steps: Test "old way vs new way" language in your next social post and watch what happens to engagement.A Note About This Content: What I share here is simply my personal journey, reflections, and takeaways from the One Day MBA program where I'm learning to rebuild my business from the inside out. The lessons I discuss from Frank's sessions aren't a substitute for actually being in the program. Think of this podcast as my unfiltered notebook - shared in hopes that it sparks ideas, encouragement, and support for your own business path.Ready to stop competing and start leading? Let's dive in.Get the tools to turn your family's big emotions into connection moments: www.calmandcolorful.comLet’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

Ever feel like you're drowning in your own good ideas? Like you have SO many dreams for your business but you're stuck in what I'm calling "the confusion state"?That's exactly where I'm at this week.In this unfiltered voice note, I'm sharing:My scattered collection of current offers (4 books, 4 courses, coaching, and more)The parking lot list of BIG dreams - from amusement parks that teach coping skills to massive family retreats to peer-to-peer parent support appsWhy I love community SO much but the limiting beliefs keep me from fully diving inThe limiting belief screaming loudest right now: "Are you even capable?"How One Day MBA is going to help me pick THE one offer families actually wantThis episode is messy. It's real. It's me in the thick of entrepreneurial overwhelm with a baby on my hip and dreams bigger than my current capacity feels.Perfect for: Beautiful humans building businesses who crave both strategy and softness, anyone stuck choosing between good ideas, and souls who need to know they're not alone in the beautiful chaos of it all. Connect With Me:Follow along on my One Day MBA journeyShare this episode if it resonated with your beautiful soulLeave a review - it helps other beautiful humans find us!Check out www.calmandcolorful.comLet’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.Keywords: entrepreneur, business overwhelm, too many ideas, limiting beliefs, emotional regulation for families, business confusion, One Day MBA journey, entrepreneurial struggles, small business

Ever feel like you're drowning in your own good ideas? Like you have SO many dreams for your business but you're stuck in what I'm calling "the confusion state"?That's exactly where I'm at this week.In this unfiltered voice note, I'm sharing:My scattered collection of current offers (4 books, 4 courses, coaching, and more)The parking lot list of BIG dreams - from amusement parks that teach coping skills to massive family retreats to peer-to-peer parent support appsWhy I love community SO much but the limiting beliefs keep me from fully diving inThe limiting belief screaming loudest right now: "Are you even capable?"How One Day MBA is going to help me pick THE one offer families actually wantThis episode is messy. It's real. It's me in the thick of entrepreneurial overwhelm with a baby on my hip and dreams bigger than my current capacity feels.Perfect for: Beautiful humans building businesses who crave both strategy and softness, anyone stuck choosing between good ideas, and souls who need to know they're not alone in the beautiful chaos of it all. Connect With Me:Follow along on my One Day MBA journeyShare this episode if it resonated with your beautiful soulLeave a review - it helps other beautiful humans find us!Check out www.calmandcolorful.comLet’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniWhat I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.Keywords: entrepreneur, business overwhelm, too many ideas, limiting beliefs, emotional regulation for families, business confusion, One Day MBA journey, entrepreneurial struggles, small business━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

Real talk time, beautiful human.Ever feel like you're drowning in your own good ideas? Like you have SO many dreams for your business but you're stuck in what I'm calling "the confusion state"?That's exactly where I'm at this week.In this unfiltered voice note, I'm sharing:My scattered collection of current offers (4 books, 4 courses, coaching, and more)The parking lot list of BIG dreams - from amusement parks that teach coping skills to massive family retreats to peer-to-peer parent support appsWhy I love community SO much but the limiting beliefs keep me from fully diving inThe limiting belief screaming loudest right now: "Are you even capable?"How One Day MBA is going to help me pick THE one offer families actually wantThis episode is messy. It's real. It's me in the thick of entrepreneurial overwhelm with a baby on my hip and dreams bigger than my current capacity feels.Perfect for: Beautiful humans building businesses who crave both strategy and softness, anyone stuck choosing between good ideas, and souls who need to know they're not alone in the beautiful chaos of it all.Remember: This is my unfiltered notebook shared in hopes it sparks encouragement for your own journey. Not a substitute for actual business programs, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniKeywords: entrepreneur, business overwhelm, too many ideas, limiting beliefs, emotional regulation for families, business confusion, One Day MBA journey, entrepreneurial struggles, small business

Real talk time, beautiful human.Ever feel like you're drowning in your own good ideas? Like you have SO many dreams for your business but you're stuck in what I'm calling "the confusion state"?That's exactly where I'm at this week.In this unfiltered voice note, I'm sharing:My scattered collection of current offers (4 books, 4 courses, coaching, and more)The parking lot list of BIG dreams - from amusement parks that teach coping skills to massive family retreats to peer-to-peer parent support appsWhy I love community SO much but the limiting beliefs keep me from fully diving inThe limiting belief screaming loudest right now: "Are you even capable?"How One Day MBA is going to help me pick THE one offer families actually wantThis episode is messy. It's real. It's me in the thick of entrepreneurial overwhelm with a baby on my hip and dreams bigger than my current capacity feels.Perfect for: Beautiful humans building businesses who crave both strategy and softness, anyone stuck choosing between good ideas, and souls who need to know they're not alone in the beautiful chaos of it all.Remember: This is my unfiltered notebook shared in hopes it sparks encouragement for your own journey. Not a substitute for actual business programs, just one beautiful human figuring it out one day at a time.Unfiltered. Unedited. Just real.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittaniKeywords: entrepreneur, business overwhelm, too many ideas, limiting beliefs, emotional regulation for families, business confusion, One Day MBA journey, entrepreneurial struggles, small business━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

This episode is me processing in real-time the biggest pricing mindset shifts I've had since starting my business rebuild. We're talking about the wine exercise that proved we choose based on price psychology alone, the Ferrari reality that scarcity creates luxury, and why my fear of pricing (both too high AND too low) has been sabotaging Calm & Colorful.Len taught us the Van Westendorp Price Sensitivity Method - a 50-year-old framework that uses just four simple questions to find your optimal price point. No more guessing, no more pricing from fear, no more copying competitors.But here's the real breakthrough: I finally understand that underpricing isn't humble or generous - it's actually telling your customers that your work isn't valuable. And that hit me hard.If you've been struggling with pricing your services, afraid to charge what you're worth, or stuck in that impossible middle of not wanting to price people out but also not wanting to undervalue your work - this episode is for you.I'm sharing my exact action plan for implementing this method, the "money leaks" that eat your profits, and why this one workshop might change everything about how I price Calm & Colorful 2.0.Next episode: I'm sharing my actual survey results and what happens when I test these new price points in the real world.Key Takeaways:Your price tells a story about your product quality before customers even try itThe Van Westendorp method: 4 questions that find your optimal price pointWhy pricing from fear (both directions) sabotages your businessThe hidden costs that eat your profit marginsResources mentioned: Van Westendorp survey templates, Survey Monkey, pricing analysis toolsThis podcast documents my real-time journey through the One Day MBA program as I rebuild my business from the inside out. Unfiltered, unedited, one breakthrough at a time.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

This episode is me processing in real-time the biggest pricing mindset shifts I've had since starting my business rebuild. We're talking about the wine exercise that proved we choose based on price psychology alone, the Ferrari reality that scarcity creates luxury, and why my fear of pricing (both too high AND too low) has been sabotaging Calm & Colorful.Len taught us the Van Westendorp Price Sensitivity Method - a 50-year-old framework that uses just four simple questions to find your optimal price point. No more guessing, no more pricing from fear, no more copying competitors.But here's the real breakthrough: I finally understand that underpricing isn't humble or generous - it's actually telling your customers that your work isn't valuable. And that hit me hard.If you've been struggling with pricing your services, afraid to charge what you're worth, or stuck in that impossible middle of not wanting to price people out but also not wanting to undervalue your work - this episode is for you.I'm sharing my exact action plan for implementing this method, the "money leaks" that eat your profits, and why this one workshop might change everything about how I price Calm & Colorful 2.0.Next episode: I'm sharing my actual survey results and what happens when I test these new price points in the real world.Key Takeaways:Your price tells a story about your product quality before customers even try itThe Van Westendorp method: 4 questions that find your optimal price pointWhy pricing from fear (both directions) sabotages your businessThe hidden costs that eat your profit marginsResources mentioned: Van Westendorp survey templates, Survey Monkey, pricing analysis toolsThis podcast documents my real-time journey through the One Day MBA program as I rebuild my business from the inside out. Unfiltered, unedited, one breakthrough at a time.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

In this episode, I'm sharing my unfiltered notes from an incredible One Day MBA mentor session that completely shifted how I think about my business.We dive into a framework for identifying real market opportunities (hint: if you think you have no competitors, you haven't researched enough!) and the game-changing 5-experiment rule that has me testing and learning faster than ever before.My biggest takeaways:The 4-step framework for finding market opportunities that actually matterWhy you need to contact founders who FAILED in your space (this was genius!)How to run 5 simple experiments every week to grow your businessThe million-dollar lessons from a mentor who sold his first business for penniesCreative market research strategies you can implement todayThis is my real-time learning journey through the One Day MBA program - unfiltered, unedited, and full of actionable strategies I'm implementing right now in my business.If you're ready to stop perfecting and start experimenting, this episode is for you.I invite you to pick one experiment from this episode and try it this week. You've got this!Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

In this episode, I'm sharing my unfiltered notes from an incredible One Day MBA mentor session that completely shifted how I think about my business.We dive into a framework for identifying real market opportunities (hint: if you think you have no competitors, you haven't researched enough!) and the game-changing 5-experiment rule that has me testing and learning faster than ever before.My biggest takeaways:The 4-step framework for finding market opportunities that actually matterWhy you need to contact founders who FAILED in your space (this was genius!)How to run 5 simple experiments every week to grow your businessThe million-dollar lessons from a mentor who sold his first business for penniesCreative market research strategies you can implement todayThis is my real-time learning journey through the One Day MBA program - unfiltered, unedited, and full of actionable strategies I'm implementing right now in my business.If you're ready to stop perfecting and start experimenting, this episode is for you.I invite you to pick one experiment from this episode and try it this week. You've got this!Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

In this month’s diary entry, I share my takeaways from a community workshop with Jordyn Bonds, who once helped scale a company from $40M in monthly revenue… to zero just 18 months later.We’ll talk about why product-market fit isn’t forever, how to spot a true “broken leg problem,” and why repeatable wins matter more than lucky breaks. Plus, I’ll share how these lessons apply directly to Calm & Colorful 2.0 as I grow through the One Day MBA.Action step for you: Look at your last big win — then ask, what made this work, and how can I repeat it 10 more times?Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

In this month’s diary entry, I share my takeaways from a community workshop with Jordyn Bonds, who once helped scale a company from $40M in monthly revenue… to zero just 18 months later.We’ll talk about why product-market fit isn’t forever, how to spot a true “broken leg problem,” and why repeatable wins matter more than lucky breaks. Plus, I’ll share how these lessons apply directly to Calm & Colorful 2.0 as I grow through the One Day MBA.Action step for you: Look at your last big win — then ask, what made this work, and how can I repeat it 10 more times?Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show?Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founders + mamas building alongside meIf this episode resonated, please leave a review — it helps other founder moms find this podcast.#FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

This week I joined a One Day community event on The Seven Pillars of the Founder’s Code hosted by Marki Shkreli — and it gave me the clarity I needed to anchor Calm & Colorful 2.0.In this episode, I share my biggest takeaways:Founder First — always wearing my founder hat, even at Starbucks.Excellence Without Pause — making excellence the baseline, not the exception.Expertise — choosing collaboration over competition and getting in the room with other experts.I’ll also walk you through my new plan for Calm & Colorful: my founder code, my three non-negotiables, and how I’m mapping my first 100 families.Because when founders live their values at scale, they don’t just build businesses — they build legacies.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

This week I joined a One Day community event on The Seven Pillars of the Founder’s Code hosted by Marki Shkreli — and it gave me the clarity I needed to anchor Calm & Colorful 2.0.In this episode, I share my biggest takeaways:Founder First — always wearing my founder hat, even at Starbucks.Excellence Without Pause — making excellence the baseline, not the exception.Expertise — choosing collaboration over competition and getting in the room with other experts.I’ll also walk you through my new plan for Calm & Colorful: my founder code, my three non-negotiables, and how I’m mapping my first 100 families.Because when founders live their values at scale, they don’t just build businesses — they build legacies.Let’s Stay Calm & Colorful TogetherExplore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani