Sergey: How Do You Sell Ritual Tea in a World That Only Wants Convenience? with Sergey Shevelev, Founder Moychay International

How to sell ritual tea in a world that only wants convenience?In this episode of Tomorrow’s Bites, we sit down with Sergey, a curious nomad who went from underground DJ culture to building one of Europe’s most ambitious tea movements. After spending years traveling deep into China, learning the language, living with farmers, and sourcing from abandoned plantations and ancient wild tea trees, Sergey is now on a mission to bring real tea culture back to Europe.This is not a story about trends or convenience. It’s about obsession, patience, and starting over.We dive into:Why 95% of Chinese tea doesn’t meet EU standards, and how Sergey sources around itThe difference between wild, ancient, and plantation tea (and why it matters)How speaking Chinese unlocked trust, quality, and long-term farmer relationshipsThe brutal reality of starting from zero again after war and relocation.Why tea might be the healthiest replacement for alcohol, caffeine, and fast rituals.And much more...From scaling tea houses across countries to convincing farmers to stop fertilizing their land, Sergey’s journey reveals what it really takes to build a values-driven business in one of the world’s oldest supply chains.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Sergey Shevelev