Sergio Tache (Dossier): Carving your own space in an industry

On this week’s episode of Retention Chronicles, we’re joined by Sergio Tache, Founder & CEO of Dossier, the leading perfume brand that is the fair alternative to luxury perfumes. Yaw and Sergio share a background in Investment Banking and have brought those learnings, such as having a strong work ethic and finding a great mentor, into founding their own brands. We also discuss the large profit margins of the beauty industry, creating more value and giving back to the consumer, removing nasty ingredients, marketing scents, empowering the buyer to make a good decision, influencer marketing, and conveying a story through video.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.