Serial Entrepreneur, Kerrie Fitzgerald (CONFESSION): This is What I Would NOT Do if I Started My Business Again

Can an unexpected leap into ecommerce transform your life completely? Join us as we welcome Kerrie Fitzgerald, visionary behind The Dapper Dog Box and the Ecommerce Society, to share her journey from international education marketing to creating a thriving ecommerce business. Kerrie opens up about her moment of clarity as a new mom that sparked the idea for a dog-themed subscription service. From brainstorming at Starbucks to the chaotic early days of packing orders in her living room, Kerrie reveals the gritty reality of scaling her start-up. Learn how she leveraged Instagram and email lists, faced inventory management hurdles, and embraced outsourcing to grow her business to $200,000 per year. Reflecting on selling her first business, Kerrie shares insights on decision-making and building her next venture with the intent to sell. Tune in for a treasure trove of ecommerce tips on organic growth and smart outsourcing.Meet Kerrie FitzgeraldFrom Mompreneur to Ecommerce Boss, Kerrie Fitzgerald, the mastermind behind The Dapper Dog Box, wasn't always an ecommerce guru. This former international education marketer pivoted after a "mompreneur" moment, combining her love for dogs with stylish accessories. Starting with Starbucks brainstorming sessions, she built a loyal following through organic marketing (Instagram, email). From packing orders in her living room to outsourcing tasks, Kerrie learned valuable lessons about scaling and the power of letting go. Eventually, her $200,000/year business found a new home, providing her with the freedom to explore new ventures with a work-life balance she craved. Kerrie's story is a testament to the power of organic growth, strategic decisions, and knowing when to move on.