Serial Entrepreneur Lynda Resnick Talks About the Nuts & Bolts of Social Media

Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in theUnited States), Paramount Farms and Paramount Citrus Companies. Resnick is Vice Chairman of the Los Angeles County Museum of Art’s Board of Trustees. She serves on the executive boards of The Aspen Institute, UCLA Medical Sciences, the Prostate Cancer Foundation and the Milken Family Foundation, and is a trustee of the Philadelphia Museum of Art. Resnick reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her best-selling book,Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business.