EPISODE · Jan 11, 2018 · 30 MIN
Seth Farbman, CMO of Spotify – Belief Systems, Authenticity and Bravery
from Marketing Vanguard
In this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more authentic through vulnerability, how to develop belief systems to guide their approach to business, how to connect with consumers through culture, how to develop a common language, how to build a world-class team from the ground-up, how to enroll coaches to align leadership teams, how to embrace diversity of thought to provide a truly inclusive environment, how to have a level of boldness and bravery in service of something bigger than yourself in order to be successful. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
In this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more authentic through vulnerability, how to develop belief systems to guide their approach to business, how to connect with consumers through culture, how to develop a common language, how to build a world-class team from the ground-up, how to enroll coaches to align leadership teams, how to embrace diversity of thought to provide a truly inclusive environment, how to have a level of boldness and bravery in service of something bigger than yourself in order to be successful. Hosted on Acast. See acast.com/privacy for more information.
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Seth Farbman, CMO of Spotify – Belief Systems, Authenticity and Bravery
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