Seth Godin - Best-selling Author | How to Make Better Plans (This is Strategy)

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The GuestSeth Godin is a renowned entrepreneur, marketing expert, and bestselling author, known for his pioneering ideas in digital marketing and business innovation. He has written over 20 books, including classics like Purple Cow, Linchpin, and The Dip, which emphasize the importance of standing out, being indispensable, and embracing failure as part of success. As a thought leader, Godin has significantly shaped modern marketing by focusing on the value of building connections, fostering trust, and creating products that resonate deeply with niche audiences.In addition to his writing, Seth Godin is a popular speaker and the founder of several successful ventures, including Yoyodyne, which was acquired by Yahoo, and the altMBA, an online leadership workshop. His daily blog, one of the most popular in the world, provides insights on marketing, leadership, and personal development, inspiring millions of readers globally. Through his work, Godin encourages professionals to challenge the status quo, embrace creativity, and lead with purpose. ➡️ Show Linkshttps://www.instagram.com/sethgodin/  https://x.com/thisissethsblog/   https://www.linkedin.com/in/sethgodin/   ➡️ Bookshttps://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N/ ➡️ Podcast SponsorsHubspot - https://hubspot.com/  Hustle & Flowchart Podcast - https://hustleandflowchart.com/   NetSuite — https://netsuite.com/scottclary/Indeed - https://indeed.com/claryRange Rover Sport - https://www.landroverusa.com/CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/SmarterVitamins - https://smartervitamins.com/scott (Code: Scott)NerdWallet - https://www.nerdwallet.com/learnmoreLinkedIn Jobs - https://linkedin.com/excellence ➡️ Talking Points00:00 - Intro02:50 - What is Strategy?04:10 - The Strategy Problem in 202408:07 - Strategy as a Path to Growth13:10 - 4 Steps to Break Out of the Mold18:27 - Sponsor: Hustle & Flowchart19:10 - What Makes a Strategy "Elegant"?23:17 - The Human Side of Strategy26:03 - Can You Build and Disrupt at Once?33:25 - Audience First, Product Second39:12 - Blueprint for a Great Strategy43:52 - Lessons in Content Creation45:46 - Learning from Robert Moses48:40 - Why Ethics Matter in Business52:07 - Why Distribution is Key for Entrepreneurs54:02 - A Key Takeaway from ‘This Is Strategy’