Setting Expectations & Playing the Long Game
from The Marketing Trench Hosted by Ricardo Bueno, Scott Schang, Dustin Steeve
A mortgage lead is not a loan. And a real estate lead is not exactly a ready-to-go buyer or seller. It's an opportunity. To build a relationship. Shorten the trust gap. And eventually, convert a prospect into a client. But you still have to put in the work. In this episode we talk about: Setting proper expectations when it comes to managing online leads Setting expectations with the tools that you're paying for Getting in the right mindset why you need to play the long-game Having empathy for the consumer and understanding the process from their point of view ... and more!
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