Setting the agenda for better swine health

Endemic disease already steals margins, but a foreign animal disease outbreak could rewrite the rules overnight. From the World Pork Expo in Des Moines, we sit down with Marisa Rotolo, Director of Swine Health for the National Pork Board, and pork producer Paul Ayers to explain why the industry is building a National Swine Health Strategy and why it starts with one simple idea: let producers define the real problems and the practical fixes.Our Ann Hess digs into what we keep hearing across the pork industry, from PRRS frustration to the ongoing impact of PEDv, and why “moving the needle” matters more than chasing quick wins. Marisa breaks down the strategy’s two core goals: prevent and prepare for foreign animal diseases while reducing the impact of endemic swine diseases that producers battle every day. Paul shares what the swine health advisory committee is doing to keep priorities grounded in what works on farms, with input from operations of different sizes and even the show pig segment.We also talk about what success actually looks like when goals are ambitious and long-term: sustained producer engagement, industry alignment, and progress you can measure. The conversation closes with the two-pronged plan to get there: targeted swine health research, plus education that turns findings into slat-level solutions, including a National Swine Health Strategy Research Summit to align the research community around shared priorities. If you care about swine biosecurity, disease prevention, and protecting the future of pork production, hit play, subscribe, share this with a producer or vet, and leave a review so more people can find the show.