Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion

from Nonprofit Marketing Minutes · host Colleen Kendrick

Nonprofit myth: "Overhead = waste." Truth: Overhead = impact. In this episode, we unpack overhead aversion — why starving your org of staff, marketing, and infrastructure makes it weaker, not nobler. Tune in to learn how to: Reframe overhead as mission-critical Educate donors Push back on unrealistic funding caps Strong missions need strong foundations. Let's change the narrative. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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This episode was published on August 22, 2025.

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