Nonprofit Marketing Minutes

Not every nonprofit is meant to last forever. What happens when you actually solve the problem you were created to fix? A success-based closure is not failure. It is stewardship. Colleen shares how to execute a graceful exit with integrity, protect your legacy, and ensure continuity for the community. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What if your biggest success is now your biggest obstacle? Colleen breaks down what to keep in mind during the pivot or perish moment when our organization realizes its core program(s) may no longer be working, and needs to consider what to do next. Sometimes impact means unlearning what once worked. When the world changes, brave organizations change with it.  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Share the skeleton, protect the soul. Colleen explains how Strategic alliances can help nonprofits reduce redundant costs without losing their identity. Collaboration without consolidation! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What if the biggest threat to your nonprofit… is the nonprofit down the street? Two leaders. One funder. The same community. That's the moment the word merger stops feeling theoretical and starts feeling necessary. Colleen breaks down the real, unfiltered truth about nonprofit mergers: the brand tension, the leadership reality, the culture clashes and the upside most people don't talk about. Because when two quiet voices become one clear, confident megaphone, the impact can finally match the mission. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What if competing is actually holding nonprofits back? In this week's Nonprofit Marketing Minutes, Colleen talks about the power of radical collaboration and why shared services, joint asks, and real partnerships are key to long term resilience. If you care about sustainability and impact, this is a must listen because resilience is not a solo sport!  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Burnout is not a badge of honor, it is a leadership risk.   Colleen shares what sustainable leadership really looks like, and why protecting your people protects your mission.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

AI doesn't have to mean more complexity! In this week's Nonprofit Marketing Minutes, Colleen reframes AI as administrative independence using technology to give staff time back, reduce burnout, and keep humanity at the center of the work. Tech should be the wind at your back, not the anchor at your feet. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What happens if your largest funder doesn't renew? Colleen kicks off a new series on nonprofit resilience and why diversifying revenue matters now more than ever. Funding stability is a leadership and marketing issue. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Your nonprofit's new year strategy starts here! In this episode of Nonprofit Marketing Minutes, Colleen shares a clear ten point plan to help nonprofits move past vanity metrics and build a measurable, high impact marketing strategy. From SMART goals and clean data to storytelling and donor engagement, this is your roadmap for a stronger year ahead. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

The holiday season can be a lot for nonprofit social media managers. In this episode, Colleen shares quick tips to set boundaries, protect your energy, and avoid burnout during the year end rush. Remember… you're not a machine. Take care of you too. ❤️  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Social media fatigue is real! Colleen shares three ways to keep your content human and engaging so your audience stays connected. Listen now for some quick ideas! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What if corporations could lower their tax bill while making a direct impact in the community? In this week's Marketing Minutes, Colleen explains the power of state tax credit programs and how nonprofits can help their partners put those dollars to work with purpose.  It's a smarter way to give, and a bigger impact for the mission.  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Ever wonder how to make Facebook fundraisers actually work? 👀 Colleen shares three simple ways to turn a quick fundraiser into long-term donor support in this week's Nonprofit Marketing Minutes. Watch now to learn how to transform Facebook from a casual scroll into a fundraising engine for your mission.  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Advisory boards bring wisdom, experience, and connections, but are you using them to their full potential?   Colleen shares simple, low pressure ways to turn advisory boards into active fundraising allies. From hosting friend raisers to making warm introductions, these strategies help replace pressure with purpose.   Listen now to learn how to empower your board to fundraise you!   Check out our website: https://wearemarketingforgood.com/

Your social feeds are about to get crowded. 👀 Colleen's breaking down 3 proven ways to make your nonprofit stand out on Giving Tuesday, from matching gifts to real-time social momentum. Listen to learn how to turn attention into action. Are you a Nonprofit, or just interested in finding out more about us?  Check out our website: https://wearemarketingforgood.com/

In this week's episode, Colleen breaks down what it really means to have an agency of record and how that partnership can transform your organization's marketing efforts. From defining roles between your internal team and your agency to ensuring collaboration, consistency, and expert execution, this is the foundation for a strong, long-term marketing partnership. 💡 Whether you're a nonprofit leader or part of a communications team, this one's for you! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Ever feel like the RFP process can be frustrating for both sides? In this week's Nonprofit Marketing Minutes, Colleen shares how to make it smoother, more transparent, and relationship-driven.   Listen to learn how to attract stronger, more strategic bids!   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Not every project needs an RFP. Colleen shares when it makes sense and when it does not. Watch Part 1 now, and stay tuned for Part 2 on how to issue an effective RFP! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

AI is everywhere right now, but what does it mean for nonprofit marketing?   In this episode, AI + Human Voice in Nonprofit Marketing, Colleen breaks down: • How AI tools can save small teams hours of work • Where human voices are still essential for building trust • The magic formula: AI saves you time, humans earn you trust   Watch the full video to see how your nonprofit can strike the right balance and amplify both efficiency and authenticity.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

"Perfect" posts don't create connection. Real ones do. On this episode of Nonprofit Marketing Minutes, Colleen Kendrick shares why creative bravery and outbound engagement are the keys to standing out.   👉 Creative bravery: show up human, not polished. 👉 Outbound engagement: take the first step to comment, connect, and amplify.   The magic happens when you pair the two — authentic content + authentic interaction.   🎥 Watch now and take Colleen's challenge: post something real, then spend 15 minutes engaging with your community this week.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Short-form video isn't a trend — it's the reigning champion of social media! From TikTok and Reels to YouTube Shorts, bite-sized clips consistently deliver higher engagement, more reach, and stronger connections than static posts. The best part? Nonprofits don't need a big budget, just a clear message and a smartphone. 🎙️ In this episode of Nonprofit Marketing Minutes, Colleen shares why short-form video still dominates and how small teams can use it to educate, inspire, and grow their communities. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/ 

Want your emails to make a bigger impact? In this Nonprofit Marketing Minutes episode, Colleen shares how to track the right metrics, re-engage subscribers, and use automation to stay connected with your audience!  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Your subject line is the front door to your email. Will people want to open it?    Colleen shares how to craft emails people actually open, read, and take action on: Lead with strong subject lines Design for scanning with short paragraphs + bullet points Use 1 clear call-to-action that stands out Always preview on mobile before sending Want your emails to work harder for your mission? Start here.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Your email list is one of the most valuable marketing assets your nonprofit has, but only if you're using it well! In this episode of Nonprofit Marketing Minutes, Colleen shares why list segmentation, clear goals, and subscriber engagement are the foundation of email success. When done right, email marketing builds stronger connections, drives donations, and keeps your community engaged.   Listen now, and stay tuned for the next episode where Colleen dives into crafting emails that get opened and read.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Nonprofit myth: "Overhead = waste." Truth: Overhead = impact. In this episode, we unpack overhead aversion — why starving your org of staff, marketing, and infrastructure makes it weaker, not nobler. Tune in to learn how to: Reframe overhead as mission-critical Educate donors Push back on unrealistic funding caps Strong missions need strong foundations. Let's change the narrative.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Is your nonprofit's marketing team set up to thrive — or just survive? In this quick episode, Colleen breaks down six common marketing team structures for nonprofits and shares smart ways to avoid burnout while staying aligned with your goals. Start with strategy. Structure for impact. Protect your people. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Nonprofit marketers are often expected to do it all—marketing, grants, events, development, and more. In this video, Colleen explains why that is a problem and how to fix it. Burnout is not a badge of honor. It is a sign your structure needs attention. Rethink marketing as a strategic growth driver Push for smart staffing and support Build a team that thrives, not just survives Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

In this final episode of our Marketing on a Mission series, Colleen reveals one of your nonprofit's most powerful (and often untapped) marketing tools—your people.   Your staff, board, and volunteers already believe in your mission. With the right tools, they can help share it too.   Learn how to: Provide simple talking points Share ready-to-post content Recognize and celebrate participation   Watch now to turn your team into a mission-driven marketing force.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

No ad budget? No problem! In this episode of our mini series for nonprofit professionals, Colleen shares how to amplify your mission using borrowed influence; a smart and free strategy that gets you visibility without paying for ads.   You don't need a big megaphone, you just need allies with loud voices.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

We know you're wearing a dozen hats already so let's make marketing easier, not harder.   In this next episode of our Marketing on a Mission series, Colleen shares some of the best free (or almost free) tools every nonprofit team should know about. Whether you're designing, emailing, planning, or promoting, these tools can help you get organized and make a bigger impact, without spending a dime.   Small team? Limited budget? You've got options.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

We're starting a new series for nonprofit teams looking to make a big impact on a small budget because let's be real, most of us don't have time for a 40-page marketing plan.   In this first episode, Colleen shares how to build a clear, actionable strategy in just one day using four simple questions. It's a practical way to get organized, stay focused, and make your message count, without the overwhelm.   Don't wait until things are perfect. Just take the first step.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

"Should I start my own nonprofit?" It's a common question with no one-size-fits-all answer.   In this episode, Colleen shares when it makes sense to launch your own and when partnering or exploring other options might be the better move.   "Starting a nonprofit can be powerful but sometimes, collaboration makes a bigger impact."   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

You started a nonprofit—now what?   In this 3-part series, Colleen Kendrick and Melissa Vola from Nonprofit Partners break down the essential steps every new nonprofit should take to build a strong foundation.   From securing your 501(c)(3) status and setting up accounting systems, to forming a reliable board and choosing the right donor and project management tools—we're here to help you get it right from day one.   Follow along as we guide you through setting your nonprofit up for long-term success!   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

In Episode 3 of our short series, Melissa and Colleen break down the essential internal systems every new nonprofit needs—donor databases, project management tools, volunteer policies, and more.   Whether you're navigating CRMs or wondering how to manage staff and volunteers, this quick video gives you the foundation to stay organized, compliant, and mission-focused.   Next up: How to operationalize your marketing strategy. Stay tuned!   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

In Episode 2, Colleen and Melissa dive into a critical early step—building your board and leadership team. From balancing passion with skill sets to setting clear expectations and governance policies, this segment covers the essentials to help your nonprofit start strong.   Listen now and stay tuned for the next episode, where we explore how to set up systems for success.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Congrats—you started a nonprofit! But before you dive into your mission, make sure your foundation is solid. In this first episode of our quick-hit series, Colleen Kendrick and Melissa Vola walk through the essential legal and financial steps to set your organization up for long-term success. -EIN & incorporation -501(c)(3) tax-exempt status -Banking, accounting, and budgeting essentials Because just filing paperwork isn't enough—you need the right infrastructure to earn trust, stay compliant, and grow your impact.   Watch now and stay tuned for Ep. 2 where we talk all things board and leadership setup.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Communicating tough news is never easy—but it can be done with clarity, compassion, and impact. In this new #NonprofitMarketingMinutes segment, Colleen shares how to navigate the difficult task of announcing a program closure due to funding loss. From offering context to guiding next steps, she breaks down what to say—and how to say it—to protect trust and support your community through change. Listen now and feel more confident leading through transitions.  Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

What if the next 60 days could change the way your donors feel about giving? Colleen breaks down a simple, strategic 60-day plan for strengthening donor stewardship and boosting retention—without needing a big budget. From personalized thank yous to non-ask gratitude updates, it's time to double down on donor relationships.  Grab the printable resource to keep on hand at wearemarketingforgood.com. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Nonprofits are navigating some of the most difficult fundraising conditions in recent history. From tighter household budgets to shifting corporate priorities and reduced federal support, the pressure is on.   In this week's segment, Colleen breaks down what's happening — and what your organization can do to stay competitive: -Strengthen stewardship -Tell stories that show real community impact -Align with donor values -Double down on strategic partnerships -Prepare for stricter grant expectations   The funding pool is shrinking. The organizations that tell their story best will rise to the top. Listen now to hear how your marketing strategy can help you make it through!   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Are you asking for too much—or maybe not enough—on social media? In just one minute, Colleen shares how to optimize your nonprofit's content strategy using the 80/20 rule, smart hashtag tips, and the golden rule of engagement: no posting and ghosting 👻 Watch for a quick refresh on how to make your content scrollable, skimmable, and truly strategic.

A great story means nothing without a clear call to action. In this quick clip, Colleen shares how to move your audience from interest to action—by making your message urgent, impactful, and impossible to miss. Whether you're asking for donations or recruiting volunteers, it's all about how you ask. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Small businesses are the heart of every community—and too many are closing their doors. In this quick video, Colleen shares smart, actionable ways towns, chambers, and business associations can boost foot traffic, build loyalty, and support local entrepreneurs through creative marketing. Support local entrepreneurs by leveraging free and low-cost marketing tactics. From punch cards and shop-local spotlights to digital maps and geo-targeted ads, there's something here for every town to try. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Storytelling isn't just a buzzword—it's the heart of how nonprofits connect with donors. In this short segment, Colleen breaks down why emotion drives giving more than stats ever could, and how telling real, human-centered stories can move people to act. From introducing the problem to showing the transformation, it's all about crafting a story that inspires action and builds lasting support.   Ready to tell stories that make a difference?   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

In this quick Marketing Minutes episode, Colleen shares how to set your consultant up for success—and how to avoid some common mistakes nonprofits make when bringing one in.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Strong grant writing is only part of the equation—lasting funder relationships are what lead to long-term success! In this Marketing Minutes episode, we talk about how to: ✔️ Identify the right funders ✔️ Engage before submitting an ask ✔️ Strengthen stewardship and follow-up ✔️ Use collaboration and data to build credibility Whether you're on the marketing or development side, this quick segment is packed with practical tips to support sustainable funding. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Grant writing doesn't have to be overwhelming—if you know how to structure it right. Want to increase your chances of securing funding? Watch this quick video for key insights that can make all the difference! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

In today's evolving funding landscape, nonprofits must sharpen their grant narratives to stand out. A strong narrative isn't just about what you do—it's about why it matters and how funders can create a measurable impact through their support. Colleen breaks down how to craft a clear, compelling, and data-driven story that aligns with funders' priorities, builds emotional connections, and strengthens your proposals. Listen now and start securing the funding your nonprofit needs! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Nonprofits often operate with limited resources, but volunteers can be a game-changer in expanding capacity and impact! In this quick video, we share how to strategically engage volunteers to support your mission effectively. Listen now and learn how to maximize volunteer contributions! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Your nonprofit's marketing strategy should evolve, but how do you effectively communicate changes to your board? In this video, we break down key strategies for keeping your board informed, aligned, and engaged when marketing adjustments are necessary. Watch now and ensure your board sees marketing as an investment, not an expense. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Are you engaging your donors in a way that fosters trust and long-term support? We break down strategies for cultivating positive donor relationships that lead to stronger connections and increased giving. Liten now, and take your donor engagement to the next level! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/