Settore degli eventi: Un approccio innovativo ai modelli di servizio e al cambiamento tecnologico - Simona Gamba (Locarno Film Festival)

🎙️ THIS EPISODE WAS RECORDED IN ITALIAN. Transcripts are available on our ⁠website⁠ (resilienttourism.ch/podcast) Simona Gamba is Deputy COO and Chief Innovation Officer at Locarno Film Festival. In this episode, she discusses her role in innovation for the festival and how she is working to improve its service model and customer experience. She has been investigating the needs of users and the impact of new technologies on the festival, as well as adjusting the technology infrastructure to improve digital touchpoints and collect data. She gives the example of the ticketing project, which was outdated and not user-friendly, and how they are using new technology to improve it and collect data.  --- In the Resilient Tourism Podcast Series, we aim to spread a culture of innovation with our guests from all corners of Switzerland. We thrive to inspire the Swiss Travel & Hospitality professionals to shape the digital transformation of the sector.  We want to connect the leaders of Switzerland and share the best practices. Interested? Let's take a ride together! 🚀 You will find inspirational talks from industry experts and professionals that will present their success stories in innovation, digitization and datafication of the sector. We hope to inspire you to take action and be part of the transformation! This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at www.resilienttourism.ch In conformity with Switzerland's multicultural identity, this podcast is presented in four different languages (FR; EN; IT; DE). This content is produced by the EHL Hospitality Business School with the support of Innosuisse.