Seven-Figure Strategies: Graham Cochrane’s 5-Hour Workweek Strategy

This week, I sat down with the inspiring Graham Cochrane, a seven-figure business owner who has managed to scale his online business while working just five hours a week. Dive into an engaging conversation where Graham shares his journey, insights on building a successful online business, and actionable strategies for audience growth. Whether you're a course creator, membership owner, or coach, this episode is packed with valuable tips to help you streamline your business and achieve your goals.   KEY TAKEAWAYS COVERED IN THE PODCAST Building a Scalable Business: The importance of focusing on audience building as the primary asset for long-term success. Creating Valuable Content: Strategies for creating engaging and valuable content that resonates with your target audience. Personal and Professional Growth: The significance of aligning your business with your personal values and lifestyle.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Graham on Million Dollar Life Giving Business Formula Training, Podcast, Youtube, Instagram, Rebel book Connect with Teresa on Website, The Club, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: If you got the chance to sit down with a seven figure business owner who only works five hours a week. What would you want to ask them? Well, this is exactly what I got the chance to do. I got the opportunity to sit down and talk to Graham Cochrane, who has a seven figure online business. And like I said, only works Five hours a week. And I got to pick his brain about how he has done it and how he has built his business. He shares the number one skill that he believes that every online business owner should have to build a successful business. And also he has a really fascinating question that we should be asking ourselves while we're building that business to ensure that we are attracting the right people into our world. It really is an insightful conversation, which I think you're going to get so much out of. Welcome to the Your Dream Business Podcast. I'm your host, [00:01:00] Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of the Your Dream Business Podcast. This week, I have got an amazing guest for you. I'm interviewing the very lovely Graham Cochrane. Now I first met Graham when I went to the Kajabi conference last year, and he was one of the speakers on the VIP [00:02:00] day. And he's just one of those people who is so lovely and seems so nice that you just instantly want to be friends with them. And I spoke to him at the conference. And when I did the summit, I knew I wanted him to speak because at the summit, I got him to talk about his affiliate work that he does with teh Kajabi because he makes a ton of money through Kajabi affiliate. However, today on the podcast, I am picking his brain about completely different stuff. We are talking about how he built his business, how he finds the online world. And I'm asking him questions about what is working right now. What would he be doing if he was just starting out again? And he is a big YouTuber, has a really successful YouTube account. And I might mention to him that I'm thinking about a YouTube channel and I ask him what I should do and how I should get started. So it was an awesome way to [00:03:00] pick his brains about all that good stuff. He is a really lovely guy and very smart on what he does. And I know you are going to get so much value from this episode of this podcast. So. If you've got a friend who you think would also value this podcast, please do go and share it with them. And it would be remiss of me not to ask you while you're at it to give me a review on either Apple or Spotify. A lovely five stars would be amazing. I appreciate it so very much. And I want to remind you, if you have the VIP pass for the summit, then you can watch Graham's session that he did there. It really was excellent. Okay. I will leave you to it. Here's the lovely Graham. Graham, I am so excited to have you on the podcast. How are you doing? Graham: Oh, I'm doing great. I'm not as great as you're about to be on your trip, so I can't wait to hear about it when you come back. Teresa: Yeah, it's an exciting time at the point recording this. We've got lots of exciting things coming up, which is awesome. So you spoke at the summit. And people loved your session. [00:04:00] And we had such a lovely conversation that you very kindly agreed to give me your time again and come and be a guest on the podcast. But just in case someone doesn't know who you are, we will start the same, maybe slightly boring way, but I find it helpful to explain who you are and how you got to do the thing that you do today. Graham: Yeah, well, I'm excited to be here. I loved your summit. I love your energy. And when I got to meet you, I think in person at the Kajabi event in 2023, you were just super kind and nice to me. I got off stage and you said some nice things and you're very gracious. So I knew I liked you immediately when I met you. So. It's not a problem to spend time with you. Yeah, I would, I tell people I've been online about 15 years now in the online coaching space, selling courses, communities, masterminds, things like that. Originally in the music recording space, my first company's called the Recording Revolution. I'm a musician by trade. I grew up making songs, writing songs, but then I learned The art of recording and producing and audio engineering [00:05:00] and stumbled into content creation. I thought I was trying to put out some stuff on the internet in 2009 to get leads for a freelance service of recording and producing music. Had no idea that people would just like the content for what it was because they wanted to learn how to do it themselves and they didn't want to hire me as much as they wanted to learn how to do it. And so I became a, an educator and people wanted more content, more content, more YouTube videos, more articles. And I just was like, this is the coolest thing ever, but you don't make any money writing blog posts and making YouTube videos. So if I'm going to keep doing this, how can I make money? And that just opened the door to trying to figure this stuff out. I didn't know that these things existed. I didn't know the Amy Porterfield's of the world. They didn't know there was a world where people were selling courses. And so I stumbled into it, eventually