SEZON II #12 O dziale reklamy - Marcin Bruś

What this episode covers

Skąd wziął się pomysł, aby w Allegro budować zespół odpowiedzialny za reklamę?Jakie innowacyjne rozwiązania udało wprowadzić się na rynek?Jak wygląda dział reklamy i z kim na co dzień współpracuje?Kto jest klientem działu reklamy i jak definiuje się sukces klienta?Jak Allegro radzi sobie na rynku reklamy online?Dla kogo jest praca w obszarze reklamy?Między innymi na te pytania odpowie Marcin Bruś - Group Advertising Director w Allegro.Marcin Bruś, Group Advertising DirectorPonad 20-letnie doświadczenie w budowaniu marek, marketingu, sprzedaży i technologii. Łączy doświadczenia dużego reklamodawcy (brand management/ shopper marketing w Procter&Gamble Polska, CEEMEA), rozumie rzeczywistość i możliwości marketingu online i social media (Head of Facebook CEE) oraz prozy nieco mniejszych, szybko rosnących firm, zmuszonych do szybkiej transformacji cyfrowej (fundusze inwestycyjne, consulting dla Klientów technologicznych, farmaceutycznych, e-commerce). Marcin odpowiada obecnie za wspieranie marek i merchantów w dynamicznym rozwoju sprzedaży na Allegro. Odpowiada za rozwój produktów reklamowych i sprzedaż reklamy jako Group Advertising Director w Allegro. Prywatnie ultramaratończyk i skyrunner.

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Frequently Asked Questions

How long is this episode of Allegro Podcast?

This episode is 46 minutes long.

When was this Allegro Podcast episode published?

This episode was published on February 16, 2023.

What is this episode about?

Skąd wziął się pomysł, aby w Allegro budować zespół odpowiedzialny za reklamę?Jakie innowacyjne rozwiązania udało wprowadzić się na rynek?Jak wygląda dział reklamy i z kim na co dzień współpracuje?Kto jest klientem działu reklamy i jak definiuje się...

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