EPISODE · Jun 24, 2025 · 8 MIN
杀入AI眼镜赛道，小米能否引爆市场？
from 虎嗅·商业有味道
如无意外，小米的首款AI眼镜将在下周正式发布。从现有信息来看，这将是一款从功能、形态上全面对标RayBan Meta的AI眼镜，使用“光学镜架+电致变色玻璃”的方案。实际上，小米此前就有过众筹的“米家眼镜相机”产品，但使用体验不佳。那么，这款没有显示屏的新品，主打什么功能？过去一年的AI眼镜赛道，为何互联网大厂、AR眼镜厂商、创业公司纷纷入局？不需要“与手机厂商做流量分成”的小米，又能在AI眼镜市场搅起多大波澜？【时间轴】01:41 为什么小米会做一款对标RayBan-Meta的产品？05:04 缺乏生态的AI眼镜行业，将趋于整合？07:33 还未充分竞争的眼镜赛道，仍布满机遇
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杀入AI眼镜赛道，小米能否引爆市场？
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