Shampoo Myths & Marketing Lies: Disrupting Dirty Haircare with MASAMI Founder Lynn Power

EP 10. Former ad exec turned clean beauty pioneer Lynn Power joins Well Done to share her unfiltered journey from leading the launches of the world's most iconic beauty brands, to building the mission-driven haircare brand, MASAMI. We dive into how cancer changed her relationship with wellness and business, what it means to be truly “clean” in an industry riddled with greenwashing, and how her platform the Power Beauty Collab is creating a space for indie clean beauty brands to learn and support each other.In this episode, you'll learn:What inspired a former ad agency CEO to walk away and launch a clean beauty brandThe toxins lurking in your haircare, and why clean haircare is more than a marketing trendThe hero ingredient in MASAMI's formula that also has cancer-fighting propertiesWhat beauty consumers need to know to avoid greenwashing and shop smarterLynn’s honest take on entrepreneurship, burnout, and building community after a life-changing diagnosisHow the Power Beauty Collab is changing the indie beauty landscapeResources from this episode:MASAMI HaircareInstagram: @lovemasamihairPower Beauty Collab (previously Conscious Beauty Collective)Instagram: @powerbeautycollabThink Dirty AppGuest BioLynn Power is the founder of MASAMI, a clean premium haircare brand powered by the Japanese ocean botanical Mekabu, and the visionary behind the Power Beauty Collab, a growing retail platform for indie beauty and wellness brands. With decades of experience in advertising—having worked with major haircare brands like L’Oréal and Nexus —Lynn left the corporate world to build something radically different. Her journey took a personal turn when she was diagnosed with stage three breast cancer, deepening her commitment to health, sustainability, and purpose-driven entrepreneurship. Today, Lynn champions clean beauty and supports fellow founders in creating products that are as ethical as they are effective.Support the showJOIN MY EMAIL LISTLiked this episode? Share with a friend or leave a comment or review!Follow the show: https://www.instagram.com/thewelldonepod/Follow me, your host: https://www.instagram.com/iamkatvong/Have a topic suggestion or want to nominate a guest? Email:[email protected]