EPISODE · Mar 29, 2021 · 19 MIN
善用廣播廣告對準客群 精準洞察潛在行銷機會
from Marketing Forward 未來市野 · host IG: 90smarketing
Send us Fan Mail面對媒體碎片化的衝擊、觀眾群分散的影響，數位廣播/電視廣告未能如以往般有效廣泛接觸及吸引客群，為品牌帶來可觀的行銷成續。但這股變化是否代表廣播廣告只有危，沒有機呢？本集節目我們會先比較現今及過往數位廣播/電視的廣泛程度和客群接觸率的差別，接著我會配合例子解釋如何在觀眾群分散現象下，洞察目標客群的生活習慣，有效透過數位廣播/電視下廣告接觸他們。01:01: 隨著新媒體出現，數位電視觀眾如何被分散？03:58 數位電視營銷效用的廣泛程度06:25 數位電視廣告能對準哪個年齡層客群？07:45 數位廣播廣告為何仍能成為有效的營銷渠道？11:52 透過數位電視/廣播，讓廣告對準目標市場13:15 對比Podcast和收音機如何達至營銷效果
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善用廣播廣告對準客群 精準洞察潛在行銷機會
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This episode was published on March 29, 2021.
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