【商周讀書會】 7堂管理學超實戰入門課，快速掌握商業原理與賺錢的方法

from 商周Bar · host 商業周刊出版部

我們生活在商業世界中，縱使你不是老闆，但你也是消費者甚至是投資者，搞懂複雜的商業邏輯、掌握商業原則、弄懂賺錢的方法是很重要的。本集 #商周讀書會邀請到策略思維商學院院長孫治華老師，與大家分享《管理學，最強商業邏輯養成》，即使沒有商學背景，也能快速解構商業世界的運作邏輯。本期聆聽重點》 ◎ 從歷史宏觀角度探討商業模式的成敗 ◎ 將商業模式歸納為四大要素：目標族群、價值、能力、獲利模式 ◎ 商業模式的本質：誰在什麼情況下用你家的產品，並為他帶來良好的體驗 ◎ 找出關鍵核心人物，釐清使用者與決策者 ◎ 令人詬病的吉列牌刮鬍刀商模，催生出「訂閱制」 ◎ 訂閱制的關鍵：每月與客戶溝通，確認客戶的需求 ◎ 反刮鬍刀式的商業模式：蘋果、Costco ◎ 從咖啡與咖啡館的發展史，解析星巴克、羅多倫、藍瓶咖啡截然不同的商業模式 ◎ 星巴克透過一致性的服務，提供消費者安全感 ◎ 羅多倫(DOUTOR)不同時段經營不同客群，一天可翻桌12次 ◎ 藍瓶咖啡讓消費者體驗每一杯咖啡不同的風格與風味主持人：商業周刊出版部總監張勝宗與談來賓：策略思維商學院院長孫治華老師 🌟好書這裡買！ →《管理學，最強商業邏輯養成》https://bwnet.pse.is/52bek5 📌 更多好書資訊請追蹤商周讀書會粉絲團 bwnet.pse.is/49cwvb 🎧 用各種Podcast平台聽《商周Bar》 linktr.ee/BWnet -- Hosting provided by SoundOn

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【商周讀書會】 7堂管理學超實戰入門課，快速掌握商業原理與賺錢的方法

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