【商周讀書會】如何將老品牌重塑、壯大？最懂創新、最敢冒險的傳奇CEO─再造迪士尼的經營魔法

from 商周Bar · host 商業周刊出版部

※本集為2020年7月9日直播回放。沒有他，就沒有現在的迪士尼！ 2005年，羅伯特．艾格（Robert Iger）接任迪士尼執行長。那是個艱困的時期，競爭比以往激烈，技術日新月異，艾格明白「唯一重要的是未來」，他的願景分為三個明確的構想：重新信奉品質至上的概念、欣然接受而非對抗技術、宏觀地全球思考──讓迪士尼蛻變為國際市場上更強勁的品牌。現在，迪士尼已是世界規模最大的傳媒帝國，市價漲到艾格接任執行長時的五倍，他也被公認為當代最具創新力、也最成功的執行長之一。到底艾格做了什麼、有什麼過人之處，甚至連難搞的賈伯斯也被他收服，還幫他收購漫威？本集 #商周讀書會邀請資深影評人膝關節，帶領各位從《我生命中的一段歷險》書籍內容出發，解析傳統娛樂王國迪士尼，如何在傳奇CEO艾格的領導之下蛻變重生！本期聆聽重點》 ⮚ 膝關節：這本書真敢寫！恩怨情仇比電影還精采 ⮚ 《玩具總動員》竟引發動畫界的大翻覆 ⮚ 談收購皮克斯》艾格：我會用你的跳跳燈，照亮我們的城堡 ⮚ 談管理》老闆變下屬，CEO如何知人善用？ ⮚ 艾格給所有領導人的忠告：抓大放小 ⮚ 迪士尼收購漫威，竟是因為賈伯斯的一通電話？ ⮚ 蜜雪兒‧歐巴馬評艾格：他的工作比總統還重要！ ⮚ 45年沒換過公司？！從小場務翻身CEO無價心法大公開 ★主持人：商業周刊出版部總監張勝宗 ★與談來賓：資深影評人膝關節 🌟好書這裡買！ →《我生命中的一段歷險》bwnet.pse.is/3txscz 📌 更多好書資訊請追蹤商周讀書會粉絲團 bwnet.pse.is/49cwvb 🎧 用各種Podcast平台聽《商周Bar》 linktr.ee/BWnet -- Hosting provided by SoundOn

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【商周讀書會】如何將老品牌重塑、壯大？最懂創新、最敢冒險的傳奇CEO─再造迪士尼的經營魔法

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