【商周讀書會】世界玩具霸主的冒險故事！《玩得好！樂高商業冒險之旅》激發你的想像力！

from 商周Bar · host 商業周刊出版部

※本集節目由迷誠品Podcast與商周Bar共同合作一家小鎮工作坊，一個平凡丹麥家族，如何創建稱霸世界的玩具品牌？樂高積木近百年來堅持「只有最好才算好」的理念，在面對經濟大蕭條、數位電玩崛起…等困境，依舊秉持初心，大膽創新、勇敢轉型，進而成就今天的霸主地位。本集 #商周讀書會邀請誠品職人李承軒與台大經濟系副教授馮勃翰老師，帶大家看世界上最受歡迎品牌的故事及商業啟發。本期聆聽重點》 ◎ 追求完美的創辦人 ◎ 面對時代變遷及挑戰：從手工木作到塑膠量產 ◎ 不只是靈光一閃的「創新」，更秉持「只有最好才是好！」的初心 ◎ 靠麥當勞打進美國市場 ◎ 每一任接班人大相逕庭的經營方法 ◎ 因應電玩崛起，啟動多樣性發展，卻引發財務危機 ◎ 琳瑯滿目的各式跨界合作 ◎ 樂高冷知識 ★主持人：誠品職人李承軒 ★與談來賓：台大經濟系副教授馮勃翰 🌟好書這裡買！ →《玩得好，樂高商業冒險之旅》bwnet.pse.is/4ejlmt 📌 更多好書資訊請追蹤商周讀書會粉絲團 bwnet.pse.is/49cwvb 🎧 用各種Podcast平台聽《商周Bar》 linktr.ee/BWnet -- Hosting provided by SoundOn

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【商周讀書會】世界玩具霸主的冒險故事！《玩得好！樂高商業冒險之旅》激發你的想像力！

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