【商周讀書會】矽谷、華爾街一流企業必讀，提案教父的Pitch必勝心法

from 商周Bar · host 商業周刊出版部

Pitch不止發生在職場、商場，更圍繞著我們的生活，舉凡推銷、說服、勸敗，都離不開Pitch！今天要介紹一本簡報、銷售、比稿、說服、談判領域百萬暢銷經典，作者歐倫．克拉夫是全球銷售、募資與談判領域的頂尖專家，Google、LinkedIn、迪士尼都搶著找他合作。本集 #商周讀書會邀請到向得行興業股份有限公司策略長張正宗來與大家分享價值破億的提案心法，幫助你主導全場、快速找到上勾點，讓客戶心甘情願買單。本期聆聽重點》 ◎ 生活中、工作中每一個想法都需要Pitch ◎ 時間框架被大量使用在限制提案者 ◎ 了解並對付客戶的「鱷魚腦」 ◎ 價值破億的「STRONG提案心法」 ◎ 好的銷售故事不只要把話說到客戶的心坎裡，更要為客戶描繪願景 ◎ 20分鐘拿下十億美金的機場改建案的關鍵是：Do something different! ◎ 與日本首富柳井正的Pitch經驗分享 ◎ 大廳、迎賓廳是對提案者的第一個考驗，讓提案者陷入B咖陷阱 ◎ 「纏人」會立刻激發鱷魚腦的出現主持人：商業周刊出版部行銷總監　張勝宗與談來賓：向得行興業股份有限公司策略長張正宗 🌟好書這裡買！ 📕《募資提案教父的破億成交術》https://bwnet.pse.is/58hgpy 📌更多好書資訊請追蹤商周讀書會粉絲團 bwnet.pse.is/49cwvb 🎧 用各種Podcast平台聽《商周Bar》 linktr.ee/BWnet -- Hosting provided by SoundOn

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【商周讀書會】矽谷、華爾街一流企業必讀，提案教父的Pitch必勝心法

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