【商周讀書會】向川普學大膽思考！他如何挑戰常規、洞察人心？從不可能變成贏家

from 商周Bar · host 商業周刊出版部

「既然都要思考了，為什麼不大膽思考呢？」即使是特立獨行的叛逆者，也有自己的一套做事法則，而川普早已制定出經得起時間考驗的成功準則。本集 #商周讀書會邀請台大經濟系副教授馮勃翰老師，導讀全美暢銷書冠軍《川普：交易的藝術》，帶你了解這位備受爭議的商人，是如何以膽識、靈活策略與反常思維，築起屬於他的商業帝國！本期聆聽重點》 ◎ 零經驗也敢闖賭場，用膽識敲開大西洋城大門 ◎ 28小時全地主同步簽約，預防釘子戶風險 ◎ 挑戰常規：先拿執照再動工，反其道而行 ◎ 「假工程」背後的行銷心理學，用氣勢換來合作 ◎ 政府拖6年搞不定，川普4個月完工中央公園滑冰場 ◎ 低價買進問題物業，靠耐心賺到高報酬 ◎ 投資足球隊輸球，卻靠官司成功贏了面子 ◎ 永遠緊盯目標、大膽思考，靈活調整策略主持人：商業周刊出版事業處副總經理張勝宗與談來賓：台大經濟系副教授馮勃翰 🌟好書這裡買！ 📚《川普：交易的藝術》https://bookstw.link/8bth5t 📚 商周讀書會 📌 Facebook https://bwnet.pse.is/49cwvb 🎬 YouTube https://bwnet.psee.ly/7l3ucp 🎯 Instagram https://bwnet.pse.is/7xjzjl 如果你喜歡這集節目，歡迎到Apple Podcast留下五星好評，並留言給我們鼓勵！ 🎧 用各種Podcast平台聽《商周Bar》 linktr.ee/BWnet -- Hosting provided by SoundOn

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【商周讀書會】向川普學大膽思考！他如何挑戰常規、洞察人心？從不可能變成贏家

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