【商周MEGA TALK】從個人叫車到企業數位轉型！Uber企業版如何開創B2B新藍海？｜商周執行長郭奕伶×Uber企業版總經理林梓聖

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從個人叫車到企業數位轉型！Uber企業版如何開創B2B新藍海？ #商周MEGATALK 第五集重磅登場「差旅報帳耗時30分鐘？手動作業與浮報的隱形成本，竟超越叫車費用！」平台巨頭Uber跨界B2B，看似風光，實則考驗重重！他們如何在挑戰時期進軍市場，五年內讓台灣上千企業買單！這場對話告訴你： ① 市場開拓的迂回戰術：疫情下差旅急凍，Uber企業版如何靠「員工福利券」找到破局點，用「地推」奇襲讓科技龍頭也買單？ ② 2C轉2B的真實挑戰：從服務個人到服務企業，Mindset如何調整？面對低數位化市場，又如何克服慣性、教育客戶？ ③ 永續與效益的雙贏：當ESG成為必修課，Uber企業版如何將「減碳」化為企業永續方案，同時實現年省10%的差旅管理效益？深掘痛點，傾聽市場，Uber企業版總經理林梓聖，揭開平台轉型的真實面貌與B2B逆襲戰略！主持人：商周執行長郭奕伶與談來賓： Uber企業版總經理林梓聖 ✨本集有精采影音，歡迎觀看🎬 https://bwnet.psee.ly/MEGA_TALK_EP05 -- Hosting provided by SoundOn

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【商周MEGA TALK】從個人叫車到企業數位轉型！Uber企業版如何開創B2B新藍海？｜商周執行長郭奕伶×Uber企業版總經理林梓聖

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