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【商周MEGA TALK】「蓋不好房子,不如強盜!」38歲宏國第三代不賣「坪效」,改賣「情緒價值」|商周執行長 郭奕伶×宏國建設「五感十築」執行長 林柏源 episode artwork

EPISODE · Oct 29, 2025 · 29 MIN

【商周MEGA TALK】「蓋不好房子,不如強盜!」38歲宏國第三代不賣「坪效」,改賣「情緒價值」|商周執行長 郭奕伶×宏國建設「五感十築」執行長 林柏源

from 商周Bar · host 商業周刊

在房地產競爭白熱化的時代,地段不再是唯一答案。 真正決定品牌價值的,是「能不能讓人住得安心、活得自在」。 ⭐#商周MEGA_TALK 看完這支影片,你會知道: ① 為什麼下一場房市革命,不在價格,而在「情緒價值」? ② 當房地產走入飽和時代,為何「感受」正取代「地段」成為新的競爭力? ③ 當健康成為最稀缺的資源,家的價值被重新定義——從財務價格走向情緒價值。 主持人:商業周刊 執行長郭奕伶 與談來賓:宏國建設「五感十築」執行長林柏源 -- Hosting provided by SoundOn

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【商周MEGA TALK】「蓋不好房子,不如強盜!」38歲宏國第三代不賣「坪效」,改賣「情緒價值」|商周執行長 郭奕伶×宏國建設「五感十築」執行長 林柏源

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