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【商周這期在幹嘛】不只是創意！企業如何靠社群打造品牌力？ episode artwork

EPISODE · Dec 21, 2021 · 47 MIN

【商周這期在幹嘛】不只是創意！企業如何靠社群打造品牌力？

from 商周Bar · host 商業周刊 編輯處

「#商周百大顧問直播」邀您加入共學行列，立即報名→ https://bwnet.pse.is/3s8ayx 本集節目來自 12 月 15 日 商周百大顧問直播的精華內容 來賓：只要有人社群顧問執行長 陳思傑 聆聽重點： 想學IKEA，靠一款鯊魚抱枕在社群引爆話題，讓產品賣到斷貨？ 從Facebook、line到IG，每家企業都想經營社群，但忙著發文、貼圖，到底對品牌有什麼幫助？真的能轉換營收嗎？ 社群界大神陳思傑告訴你，經營社群比的不是靈光一現的創意，而是透過長期數據分析，建立核心洞察力。本集三大關鍵重點： 1.社群如何經營出品牌 2.怎樣透過社群打造沉浸的故事 3.在社群時代，渴望聽眾消費者成為故事的一部份 -- Hosting provided by SoundOn

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【商周這期在幹嘛】不只是創意！企業如何靠社群打造品牌力？

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