【商周這期在幹嘛】遊戲化提案—10分鐘說服UNIQLO社長柳井正

from 商周Bar · host 商業周刊編輯處

本集節目來自 10月 07 日商周百大顧問直播的精華內容來賓：創略廣告總經理黃志靖聆聽重點：現在是專案力的年代，人人都是專案經理。從公司品牌到個人簡報、比稿，都是專案。上台簡報，可以說是最普遍、發生頻次最高的專案，從策略、時間、預算和投入人力，全都需要盤點。這禮拜專案力，由廣告界人稱「提案奇葩」、一年比稿業績超過2億元的創略廣告總經理黃志靖，分享他比稿生涯中最亮眼的一戰—10分鐘比案說服UNIQLO社長柳井正，把獨家版權交給《商業周刊》。誰說提案一定要很嚴肅？如何透過觀察、逆問、回應需求等方式，讓提案也能很好玩？他提供3個思考方向：關鍵思考1.如何產出可以說服他人的解決方案？關鍵思考2.如何判斷對方的最終期待？關鍵思考3.如何利用未知與已知預防認知位差？延伸學習：《神級大師提案攻心術｜100分鐘擊戰術 X 4大實戰解析》 https://pse.is/3r9b6t 《玩提案》 https://reurl.cc/dxm3ek -- Hosting provided by SoundOn

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【商周這期在幹嘛】遊戲化提案—10分鐘說服UNIQLO社長柳井正

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