Shangri-La: Breaking the Fourth Wall of Luxury

from Leap into Luxury · host Natalie Lennon & MJ Evely

In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections.Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how Shangri-La balances authenticity with brand excellence, measures success beyond engagement, and manages transparency in a digital world where every interaction counts.Hosts: Natalie Lennon & MJ Neill (nee Evely) Guest: Laura BakerCreated by: LEAP LuxeSound Production: Housestudios

Episode metadata supplied by the publisher feed · Published Nov 5, 2025

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Shangri-La: Breaking the Fourth Wall of Luxury

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