EPISODE · Feb 27, 2023 · 32 MIN
Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo
from Shaping eCommerce with IronPlane · host IronPlane
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about:- How Akeneo's technology works and how the company started- The rise of omnichannel buying journeys in eCommerce- Why retailers should explore PIMs like Akeneo- How Akeneo was built to accommodate a composable architecture#pim #productinformationmanagement #ecommerceproducts #ecommercesolutions00:00 Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo04:41 The future of eCommerce is omnichannel 18:01 PIMs are ideal for GTM collaboration23:56 5 reasons you should start using a PIM32:05 PIMs accelerate time to market, especially for new retailers or those moving to a new strategy (ex. B2C to B2B)37:40 How Akeneo fits into composable architecturesFind Akeneo at: https://www.akeneo.com/Find François at: https://www.linkedin.com/in/fchaix/OTHER RELEVANT LINKS:Reasons why a company should start with PIMhttps://www.akeneo.com/blog/building-an-omnichannel-future-5-reasons-to-start-with-pim/What is Composable Commerce, and Why is it Important?https://www.akeneo.com/blog/what-is-composable-commerce/Product Cloud, Product Activation, Product Experience; Oh My!https://www.akeneo.com/blog/product-cloud-product-activation-product-experience/PIM is the Keystone for Digital Commercehttps://www.akeneo.com/blog/pim-is-the-keystone-for-digital-commerce/Building the PIM (and PXM) Dream Teamhttps://www.akeneo.com/blog/building-the-pim-and-pxm-dream-team/PIM and DAM: Everything You Need to Knowhttps://www.akeneo.com/blog/pim-and-dam-everything-you-need-to-know/The story of Juliahttps://www.youtube.com/watch?v=r7I3caiy7BU
What this episode covers
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about: - How Akeneo's technology works and how the company started - The rise of omnichannel buying journeys in eCommerce - Why retailers should explore PIMs like Akeneo - How Akeneo was built to accommodate a composable architecture #pim #productinformationmanagement #ecommerceproducts #ecommercesolutions 00:00 Shaping ...
NOW PLAYING
Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m