Shaping eCommerce with IronPlane

In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include:• Importance of aligning with an agency and providing excellent customer service and value.• Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value.• Discussion on bugs in eCommerce development and the need to have a qualified team, minimize technical debt, and set expectations upfront.• Building trust, goodwill, and communication in the agency-client relationship as a partnership.• Advice on transitioning from one development team to another.• Old-school waterfall projects and Agile development in eCommerce.• Importance of good code management, security, and documentation to avoid reliance on a single person.• The significance of trust and mutual partnership in the agency-client relationship, and the need for clear expectations and open communication to foster success.

Kicking off our series on how to get the most out of your Agency, Tim speaks with Jared Shields Head of Projects at eCommerce agency IronPlane. In this segment, they focus on the following topics:• Why is your agency relationship important?• Client and agency stakeholders• Why a strong client team lead is essential• The basics of good bug reporting• How to manage things that go wrong (and something will go wrong)• Why a positive relationship encourages a successful project• A few words about agency billing• Waterfall vs Agile projects• Don’t bottle things up.

In this episode of Shaping eCommerce host Tim Bucciarelli  welcomes back Isaiah Bollinger from Trellis to discuss optimizing the client-agency relationships. Key topics discussed in the podcast conversation are:eCommerce Agency Specialization and Services: The discussion focuses on how some agencies choose to maintain a narrow focus on their area of expertise, while others like Trellis transitioned from niche areas to becoming full-service, addressing strategy and marketing in addition to eCommerce platform design, development and implementation.What is a Full-Service Agency?: The concept of a "full-service" agency is explored, with Isaiah explaining the services Trellis offers and the areas where they currently have gaps. They discuss the challenges of being truly full-service and the importance of building partnerships with experts in specific areas.Selecting the Right Agency: The conversation covers the considerations and challenges businesses face when selecting agencies, including the trade-offs between freelancers and agencies, expertise, and alignment with the agency's business model.Rates and Expertise: The discussion touches on the rates charged by agencies and the distinction between agencies and staff augmentation. The importance of aligning past experience with the client's needs is emphasized, and the challenges of finding full stack developers and relying solely on freelancers are mentioned.Characteristics of a Good Client and Agency: The qualities of a good client are discussed, including understanding the agency's business model, valuing different roles, and actively participating in the project. The characteristics of a high-quality agency are also highlighted, such as building long-lasting solutions and considering future scalability. The importance of project management and having a balanced team is emphasized. The section concludes with a discussion on openness, honesty, and candor in agency-client relationships.”

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Matthew Eisnor, Dir of Global Alliances at Algolia. On the podcast, they talk about:- The history and relevance of search- The Algolia ICP- Search for B2B- The difficulty in managing the tens of thousands of long-tail search queries- Why chatGPT is likely too expensive to scale and run search#ecommercesolutions #ecommercesoftware #ecommerceproducts  #ecommercetechnologies #enhancedsearch #seo #seoproductsFind Algolia at: https://www.algolia.com/

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Michael Potters, Senior Strategic Partner Manager at Gorgias. On the podcast, they talk about:- His experience being a Gorgias customer and then transitioning to his current role- The Gorgias ICP- The plug and play nature of Gorgias that increases time to value- How Gorgias differs from Zendesk- How Gorgias powers communications across the entire customer journey#ecommercesolutions #ecommercesoftware #ecommerceproducts  #ecommercetechnologies #customerservice #customersupport #gorgiasFind Gorgias at: https://www.gorgias.com/

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Stefan Schinkel, Chief Revenue Officer at dotCMS. On the podcast, they talk about:- The origins of dotCMS- dotCMS's ICP- An ideal content stack- What sets dotCMS apart from the competition- The types of businesses best suited to headless architectures- What's next for dotCMS#ecommercesolutions #ecommercesoftware #ecommerceproducts  #ecommercetechnologies #headless #composable00:00 Shaping eCommerce with Stefan Schinkel, Chief Revenue Officer at dotCMS3:17 dotCMS: a hybrid headless CMS and API-first platform6:21 Who it’s best suited to (mobile apps, intranet, customer portals)10:23 A common content stack17:27 Why choose dotCMS23:34 What eCommerce platforms are best suited for dotCMS29:19 Types of businesses that benefit from headless architectures35:54 Features on the dotCMS roadmap43:22 Where to learn more about dotCMSFind dotCMS at: https://www.dotcms.com/

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerce. On the podcast, they talk about:- The differences between headless and composable- Why big companies are gravitating toward headless solutions- The ROI of a headless architecture- What an ideal headless/composable tech stack looks likeRead the transcript here: https://www.ironplane.com/blog/partner-interview-with-kyle-capsalis#ecommercesolutions #ecommercesoftware #ecommerceproducts  #ecommercetechnologies #pwa00:00 Shaping eCommerce with Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerce02:06 What is headless? What is composable?04:41 BigCommerce's role in a headless infrastructure09:32 How headless takes the headache out of re-platforming or using best-of-breed tools11:29 Headless is an organizational shift that not every company is ready for18:58 An ideal headless tech stackFind BigCommerce at: https://www.bigcommerce.com/

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Christian Lelaidier, Strategic Partnerships Development Manager at Front-Commerce. On the podcast, they talk about:- The world of composable commerce- How Front-Commerce got started and why eCommerce companies should consider using a flexible frontend- The ROI Front-Commerce customers see- The benefits of Front-Commerce for developers and marketing teamsRead the transcript here: https://www.ironplane.com/blog/partner-interview-with-christian-lelaidier#ecommercesolutions #ecommercesoftware #ecommerceproducts  #ecommercetechnologies #pwa00:00 Shaping eCommerce with Christian Lelaidier, Strategic Partnerships Development Manager at Front-Commerce04:10 What Front-Commerce is and how it started11:26 How customers are using Front-Commerce14:47 How Front-Commerce is far more than just a page builder20:53 How Front-Commerce saves customers time and helps them improve their customers' experiences35:18 How Front-Commerce's licensing structure worksFind Front-Commerce at: https://www.front-commerce.com/

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about:- How Akeneo's technology works and how the company started- The rise of omnichannel buying journeys in eCommerce- Why retailers should explore PIMs like Akeneo- How Akeneo was built to accommodate a composable architecture#pim #productinformationmanagement #ecommerceproducts #ecommercesolutions00:00 Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo04:41 The future of eCommerce is omnichannel 18:01 PIMs are ideal for GTM collaboration23:56 5 reasons you should start using a PIM32:05 PIMs accelerate time to market, especially for new retailers or those moving to a new strategy (ex. B2C to B2B)37:40 How Akeneo fits into composable architecturesFind Akeneo at: https://www.akeneo.com/Find François at: https://www.linkedin.com/in/fchaix/OTHER RELEVANT LINKS:Reasons why a company should start with PIMhttps://www.akeneo.com/blog/building-an-omnichannel-future-5-reasons-to-start-with-pim/What is Composable Commerce, and Why is it Important?https://www.akeneo.com/blog/what-is-composable-commerce/Product Cloud, Product Activation, Product Experience; Oh My!https://www.akeneo.com/blog/product-cloud-product-activation-product-experience/PIM is the Keystone for Digital Commercehttps://www.akeneo.com/blog/pim-is-the-keystone-for-digital-commerce/Building the PIM (and PXM) Dream Teamhttps://www.akeneo.com/blog/building-the-pim-and-pxm-dream-team/PIM and DAM: Everything You Need to Knowhttps://www.akeneo.com/blog/pim-and-dam-everything-you-need-to-know/The story of Juliahttps://www.youtube.com/watch?v=r7I3caiy7BU

Bob founded IronPlane in 2012 to provide Magento, Adobe Commerce, and BigCommerce services to B2C and B2B clients. He's also founded multiple eCommerce companies himself.In his interview with Tim, Bob focuses on how:- eCommerce will become “unified commerce” or just "Commerce"- BigCommerce seems to be in the middle between a true SaaS and something more custom or PaaS- Marketplaces will continue to grow as a revenue strategy- Magento open source is still best for customizations- SaaS platforms will improve, but businesses may get better total cost of ownership with on-prem platforms- AR/3D/VR will eventually be a necessityYou can read the transcription here:#futureofecommerce #magentodevelopment #adobecommerce #unifiedcommerce00:00 Future of eCommerce series: Bob Giovannini04:13 Moving from eCommerce to just "Commerce"10:27 His take on Shopify, BigCommerce, Magento, and more17:34 Why engage with a marketplace22:54 The risk of SaaS vs. On-prem25:48 It’s less about the future of eCommerce and more about the future of your business28:30 Will SaaS win out over On-prem solutions?35:23 Who is a good candidate for headless?40:27 Helping clients find the right tool for their needs46:24 Focus on tools that help you merchandise your products more effectively

Curtis is the Head of Strategy at Shero, an eCommerce growth agency focusing on Magento, Adobe Commerce, Shopify, and BigCommerce.In his interview with Tim, Curtis explains that:- In 5 years, there won't be much change; if anything, there will be contraction - In 10 years, companies will focus on tactile feel, reproducing the in-store experience with 3D, VR, AR, etc.- BigCommerce is bigger than people think it is - they give customers a great toolbox- On-prem isn't going away any time soon - industries like healthcare need more control- Headless doesn’t necessarily mean you’ll be faster- Marketplaces will struggle to take advantage of platforms like Instagram and TikTok- Your digital footprint matters - how diverse does your company look? Do you have any offset programs? What is the language of your site? Or you can read the transcription here: #futureofecommerce #magentodevelopment #adobecommerce #unifiedcommerce00:00 Future of eCommerce: Curtis Schrum02:10 Where eComm will be in the next 5 years05:13 Integrations need to get much more seamless06:32 Clients Shopify can serve well08:32 Where Adobe Commerce is going20:47 The interconnectedness of Magento29:25 What's going to happen to Magento Open Source?31:22 A discussion of Mage-OS

Aaron is the Director of Competitive Strategy at BigCommerce and has been in the eCommerce space for the past 8 years on the agency side of the business. He's worked with many clients in various industries and verticals and has a genuine interest in all things eCommerce-related.In his interview with Tim, he gives his take on:- Adobe - they see the future of eCommerce as composable for the enterprise only- Shopify - they are following a salesforce model creating their own version of payments, CDPs, headless architectures- BigCommerce - a much more open platform, letting partners fill in any gaps- Composable and headless - they aren't in competition with one another- Europe as the leader of headless innovation- The Metaverse - there will be an increasing share of commerce transacted on virtual worlds- The continued impact of privacy laws and prioritizing site security and accessibilityYou read the transcription here: #futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Aaron Sheehan04:42 eCommerce and the Metaverse07:50 "We're living in a weird last season of an HBO show"08:25 Consolidation is looming15:29 Web Accessibility22:07 What's happening to Magento Open Source and Adobe?29:08 Where Shopify's revenue comes from34:10 Vertical integration56:56 What is "composable"?

Damien is the owner of a small Magento and Adobe Commerce agency, Graycore. He's been a software engineer for the last 15 years and is the maintainer of Mage-OS, Faker-js (a Javascript library), and a PWA framework called Daffodil.In his interview with Tim, Damien shares his thoughts on the future:- We’re going to see consolidation - just like we have Apple, Microsoft, and Linux, we will see the same thing with eComm platforms- Magento will be the Linux - Open source software will continue working best for small businesses - $0 - 30M and for really big companies- Look out for Shopware - it's much like Magento and started in the German market- Headless and composable are different things, and knowing how they work is critical- MageOS will continue filling in Magento gaps, publishing a nightly version, and accepting pull requests from the community- Look for more drag-and-drop eCommerce platforms- Microservices will continue to carve apart various feature areas of eCommerceYou read the transcription here: #futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Damien Retzinger03:56 eCommerce consolidation05:44 How Magento Open Source is different13:35 SaaS vs. On-prem19:45 "Headless" or "Headfull"21:13 Composable commerce33:01 Mage-OS

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke.On the podcast, they talk about:- How Zakeke technology works and how the company started- Several unique Zakeke use cases- How VR/AR/3D are no longer a nice to have- How industry leaders are using Zakeke today#3dcommerce #VR #AR #visualcommerce #ecommercetechnologies00:00 Shaping eCommerce with Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke03:30 How Zakeke started06:46 Unique applications of Zakeke10:37 The difference Zakeke makes in terms of the customer experience29:15 What merchants need to bring to the table to have a successful Zakeke launch43:26 Why you need a comprehensive VR/AR/3D strategyFind Zakeke at: https://www.zakeke.com/

Isaiah is the CEO of Trellis, an eCommerce digital agency that partners with Magento, BigCommerce, and Shopify. Isaiah started Trellis in 2012 and has served dozens of clients ever since.In his interview with Tim, he predicts that:- Only more mature companies will move to headless in the short-term - lots of older systems like ERPs aren't ready for the transition- Generally, platforms are going to have more and more tools OOTB- #AdobeCommerce will eventually be100% headless and have multiple microservices- Shopify is going upmarket, and the space in the middle will be served by BigCommerce - There will be massive consolidation- One company won’t solve headless - he's seen some clients choose a headless architecture only to return to their old tech stackYou read the transcription here: #futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Isaiah Bollinger02:12 Who is headless for?09:00 Adobe and Salesforce are best for enterprise businesses that can invest heavily in eCommerce11:07 Where is Adobe Commerce going?16:46 Headless architecture19:03 Is your tech stack a mess?40:41 Headless will have a big impact on eCommerce - but it’s not for everyone42:20 BigCommerce’s space in the market

Kuba is the CEO of Snowdog, a unified commerce agency that's had a long-standing partnership with IronPlane.Kuba started his career as a developer and has worked extensively with Magento -- he even served on the board of the @magento association.In his interview with Tim, he talks about how:- Eventually, the “e” will be removed from eCommerce- Companies need to place even more focus on unifying the shopper experience- AI and ML technologies are great, but some businesses will also want to use no-code solutions - After four or five years, tech debt can become a serious problem and blocker to growth- Marketplaces are an interesting, evolving field- Composable makes sense for many businesses, but it’s way over-complicated for others#futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Kuba Zwolinski04:15 How eCommerce will just be "Commerce"06:18 eCommerce platforms today and how to choose the right one15:09 Marketplaces in eCommerce25:47 Adobe Commerce vs. Magento Open Source28:13 You'll still need a trusted partner to implement Adobe Commerce/Adobe Commerce Cloud30:29 Mage-OS35:39 The value of the Open Source community38:10 His take on headless and composable41:32 The importance of thoughtful platform selection46:17 Prioritizing your agency selection as much as, if not more than, your platform selection47:16 How agencies help eCommerce businesses52:18 New eCommerce technology to watch

As the new year approaches, you may find yourself asking questions like:❓Where is eCommerce technology going?❓Will Magento be obsolete?❓How will Shopify, Adobe Commerce, BigCommerce, Commerce Tools, and Salesforce Commerce Cloud evolve?❓What is the impact of marketplaces on eCommerce?❓What does headless actually mean, and how is it distinct from "composable" or "API-first"?❓What are some innovative eCommerce companies I don't know about yet?Lucky for you, we have some answers -- or at least predictions. This month, we're doing a "Future of eCommerce" series, sharing our interviews with 6 prominent figures in the eCommerce space:Isaiah BollingerDamien RetzingerKuba ZwolinskiAaron SheehanCurtis SchrumBob GiovanniniHere's how our Director of Engagement, Tim, puts the Future of eCommerce series in his own words.#futureofecommerce #magentodevelopment #adobecommerce #unifiedcommerce #bigcommerce #magentoopensource

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Marc Uible, VP of Marketing at Threekit.On the podcast, they talk about:- How Threekit technology works- Several unique Threekit use cases- His vision for the future of eCommerce (with VR/AR/3D as a foundation)- How industry leaders are using Threekit to gain higher conversion rates and higher LTV customers You can read the transcription here: https://www.ironplane.com/blog/how-to-hubspot-series-partner-interview-with-marc-uible#3dcommerce # VRAR #visualcommerce #ecommercetechnologies00:00 Shaping eCommerce with Marc Uible, VP of Marketing at Threekit04:09 Intro to Threekit12:24 Threekit's typical customer13:34 We're at the tip of the iceberg with 3D/AR/VR14:55 How Threekit is leading eCommerce innovationFind Threekit at: https://www.threekit.com/

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Guy Marion, GM of Chargebee Retention.On the podcast, they talk about:- How Guy started Brightback, which got acquired by Chargebee- The Chargebee ICP- How Chargebee’s API-first approach is a differentiator- The retention benefits of a flexible subscription platform You can read the transcription here: https://www.ironplane.com/blog/how-to-hubspot-series-partner-interview-with-guy-marion#ecommercesubscription #subscriptionplatform #subscriptions #subscribe #recurringrevenue 00:00 Shaping eCommerce with Guy Marion, GM Chargebee Retention02:13 Intro to Chargebee and Brightback04:17 Chargebee's typical customer09:16 Unique benefits of Chargebee14:58 Examples of Chargebee customers16:50 Subscriptions as a gift17:57 Chargebee differentiatorsRelevant links:https://brightback.com/https://www.chargebee.com/

On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Eddie Hsieh, Head of Alliances at Ordergroove.On the podcast, they talk about:What Ordergroove is and how it worksWho is Ordergroove’s ideal clientHow AI is enabling personalization in subscription platformsHow Ordergroove allows merchants to dramatically reduce churn Not sure where to start your vendor evaluation? Contact us at IronPlane for help: https://www.ironplane.com/contact-us.#subscriptions #subscriptionplatform #ecommerceintegrations #ecommerce #checkout

On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Rob Holthause, Former Sales Director at Subscribe Pro.On the podcast, they talk about:- What SubscribePro is and how it works- What types of companies can benefit from a subscription platform (hint: it’s almost all!)- Why churn is so important to minimize, and how SubscribePro helps with retention- What’s next for SubscribeProWant to read the transcript? Head to: .Curious about how subscription platforms could fit into your tech stack? Contact us at IronPlane: https://www.ironplane.com/contact-us.Other useful links:https://www.subscribepro.com/https://www.subscribepro.com/clients/https://www.subscribepro.com/resources/00:00 Shaping eCommerce with Rob Holthause, Former Director of Sales at Subscribe Pro01:48 What are subscriptions?06:03 Is Subscribe Pro a SaaS solution or Magento extension?11:19 Subscribe Pro customer highlights14:00 What is churn?25:43 What a non-disruptive subscription platform looks like

Choosing the best eCommerce platform for your business is a challenging process for many merchants.There are hundreds of eCommerce platforms, each with its own pitch for how they can help you achieve your eCommerce dreams. Your decision will have wide-ranging financial impacts, including implementation, customization, maintenance, and optimization costs. Operational impacts can include training users and coordinating existing workflows to consider the new platform operations. But most importantly, your eCommerce platform impacts your customers, ultimately helping or hurting your bottom line.With distinct tradeoffs between all platforms, how do you make the right choice for you?That’s where our guest Aaron Sheehan comes in. Currently, Aaron is the Director of Competitive Strategy at BigCommerce. But he previously worked at several agencies, helping merchants of all sizes set up their eCommerce stores. We were lucky enough to tap into his vast experience and deep knowledge to round up some of the biggest differences among BigCommerce, Magento, Shopify, and WooCommerce.In this interview, he compares each major platform, explaining what it’s known for and who would benefit most from using it.00:00 Top eCommerce Platforms With Aaron Sheehan07:43 SaaS vs. On-prem13:13 Shopify19:53 Magento27:41 Total Cost of Ownership30:05 BigCommerce Value Proposition34:46 WooCommerce47:38 Headless

Pete Kelich is currently a Principal Partner Account Manager at HubSpot, where he has managed and helped over 500 companies grow through utilizing the HubSpot software for themselves and clients.Check out his full Shaping eCommerce interview to find out:- Who coined the term “inbound marketing”- If B2C companies can benefit from Hubspot- What all the Hubspot hubs are- Where Hubspot is headed in the next 2 - 5 yearsHere are some useful Hubspot links:https://www.hubspot.com/pricing/marketinghttps://www.hubspot.com/why-choose-hubspothttps://www.hubspot.com/software-demoCurious about implementing Hubspot? Contact Ironplane: https://www.ironplane.com/contact-us.00:00 What is Hubspot? An Interview With Pete Kelich, Principal Partner Account Manager at Hubspot05:56 Where did "inbound marketing" come from?08:36 What is Hubspot? 27:23 What separates Hubspot from other CRMs?37:24 What makes Hubspot's Academy special?47:32 What is Hubspot up to next?

On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Anna, Senior Front-End Developer and Accessibility Specialist at Snowdog.On the podcast, they talk about:- What web accessibility is and why it matters- What web accessibility regulations eCommerce companies need to be aware of and abide by- 10 different techniques for improving accessibility on your siteWant to read more about what accessibility is and why eCommerce companies should care, contact us at IronPlane: https://www.ironplane.com/contact-us.Other useful links:https://www.crownpeak.com/blog/digital-experience-management/wcag-22-is-coming-whats-new-and-how-to-easily-comply https://overlayfactsheet.com/https://www.deque.com/ada/https://a11y-nutshel.vercel.app/https://twitter.com/anqa_ka?lang=en00:00 Shaping eCommerce with Anna Karoń, Sr Front-End Developer and Accessibility Specialist at Snowdog05:28 Legal ramifications of accessibility10:46 Accessibility matters for B2B and B2C sites17:45 Alt text matters22:25 How to test your site24:50 Privacy laws

In Episode 4 of our eCommerce Marketing Series, Project Manager Shawn Cohen gives a general overview of Integrated Digital Marketing. Plus, she outlines the advantages of executing integrated digital marketing campaigns across multiple channels to create more effective and unified campaigns. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 3 of our Omnichannel Marketing Series, Tony Mascarenas, Account Executive, discusses the best ways to utilize networking and events to increase customer engagement and build your online and offline communities. Plus, he shares best practices from his twenty years of marketing experience in industries that rely heavily on trade shows, chamber of commerce events, and in-store gatherings to create an organic business community. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 2 of our eCommerce Marketing Series: Omnichannel Edition, Tony Mascarenas, Account Executive, discusses the omnichannel approach for optimizing website content and digital marketing programs. Plus, he discusses how crafting highly-valuable web content can help drive traffic, conversions, and encourage in-store visits to brick-and-mortar locations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 1 of our eCommerce Marketing Series, Tony Mascarenas, Account Executive at IronPlane, gives an overview of the Omnichannel approach and best practices for utilizing the first two marketing channels: website and instore. Plus, he demonstrates various ways to ensure a cohesive marketing strategy across channels.  Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes! 

In Episode 9 of our eCommerce Tech Series, our team discusses UX Implementation. They detail various elements of the UX Implementation phase and stress the importance of ongoing client engagement and the continued optimization of the user experience. Plus, they examine the concept of A/B testing and when and how to use it when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 8 of our eCommerce Tech Series, our team discusses UX Design. They offer key insights into the UX design phase when generating new concepts and developing customer journey maps to improve the user experience on eCommerce websites. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 7 of our eCommerce Tech Series, our team discusses user experience research. They deep dive into the extensive UX research process during the early discovery phase and discuss the value of UX audits and code reviews when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 6 of our eCommerce Tech Series: UX & CRO, our team discusses user experience and conversion rate optimization. Plus, they offer key insights into the critical components of the UX process for eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 5 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares Native Apps vs. PWAs (Progressive Web Apps). Plus, he discusses the advantages of using PWA technologies to create unique experiences for your customers. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 4 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses new technologies vs. established tech and what to consider when researching eCommerce platforms. Plus, he offers key takeaways when evaluating market presence, market penetration, and establishment history. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 3 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares SaaS vs. On-Premise vs. PaaS. Plus, he outlines the various advantages of each eCommerce solution when it comes to customizations, scalability, and security. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 2 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses the pros and cons of Buy vs. Build when selecting an eCommerce platform that will help you grow and scale your eCommerce business. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 1 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, gives an overview of various eCommerce platforms and offers key insights to help companies choose the best platform for their business. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

Welcome to Shaping eCommerce with Ironplane. In our intro episode, CEO Robert Giovannini shares his own journey when naming his company and offers key insights on the creative process while staying true to your core set of values. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!