Shaping the Future: Social Commerce, AI, and Predictions for 2025 with Kelly Goetsch

In the final episode of this special 3-part Watson Weekly series, Rick Watson is joined by Kelly Goetsch, Advisor at Commerce Tools, to discuss what’s next for the world of commerce. Key topics include:The rise of social shopping and platforms like TikTok ShopsHow AI is redefining brand discovery and trustPredictions for retail growth and consumer behavior in 2025The enduring influence of earned media in building connectionsThis episode ties the series together with forward-looking insights and strategies to thrive in an ever-changing e-commerce landscape.