Shatesha Scales: Navigating TikTok's Acquisition & Brand Safety in a Changing Landscape

In this episode, Morgan speaks with Shatesha Scales, Rain’s Supervisor of Paid Social, about the recent acquisition of TikTok by U.S. firms and implications for users and advertisers. She highlights that while the app's core experience remains unchanged, there are concerns about brand safety and data privacy due to the new terms of service. The discussion emphasizes the importance of platform diversity for advertisers and the evolving landscape of social media, particularly in light of user behavior and data collection practices.The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.Timestamps:Intro (0:00)TikTok's Acquisition and User Experience (0:23)Brand Safety and Advertising Strategies (6:32)Data Privacy Concerns and Terms of Service Changes (13:45)The Future of Social Media and Platform Diversity (20:38)Shatesha’s Forecast (26:29)Please follow our podcast and leave a review!Our website: https://www.rainagency.com/Follow us on social media!LinkedIn: https://www.linkedin.com/company/rainagencyinc/Facebook: https://www.facebook.com/RainAgencyInc/Instagram: https://www.instagram.com/rain_thegrowthagency/X: https://x.com/rainforgrowthYouTube: https://www.youtube.com/@RainAgencyTikTok: https://www.tiktok.com/@rain_thegrowthagency