She Built a 10,000-Person Waitlist Using This Organic Strategy with Experiment Cofounder Lisa Guerrera

from Female Founder World · host Female Founder World

Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy. In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn. Links Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Lisa's biz: https://experimentbeauty.com/ Try the ShopMy Affiliate platform: https://shopmy.us/home Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on December 29, 2023.

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