She Chose Not to Go Viral. Her Audience Grew Anyway. | Ainul Md Razib

When Ainul Md Razib first started posting about tech careers on TikTok, almost nobody in Singapore was doing it. No blueprint, no local creator to follow, no way of knowing if it would land. In this episode, Ainul - cybersecurity engineer at IBM and one of Singapore's first career-focused tech creators - opens up about what it actually takes to build something original in a space that doesn't have rules yet. We talk about why she's never done a salary breakdown video (it comes down to her faith and Malay cultural values around wealth), how she navigates telling her manager about her social media before starting every new job, and what the viral hits taught her about what she actually doesn't want to become.     TIMESTAMPS   (00:00) Introduction (01:21) Being taken seriously  (04:39) Creator pressures  (07:50) Complexities as a Muslim creator (13:35) Setting parameters  (17:36) Doubting your own work (20:35) Reviewing Ainul's past content  (24:33) Balancing a full time job with content creation (29:37) Chasing external validation  (32:32) Misconceptions about you (35:51) Why do you do what you do? (39:52) Actionable takeaways  CONNECT WITH AINUL MD RAZIB   Instagram: https://www.instagram.com/ainlovescode/  TikTok: https://www.tiktok.com/@ainlovescode  Podcast: https://open.spotify.com/show/5UvDywqpB6Gzv428oNUbAI  Website: https://www.ainlovescode.com/  CONNECT WITH CHERYL LAU   Website: https://cheryllau.com  YouTube: https://www.youtube.com/@cheryltheory  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU   I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows   Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT   Please email [email protected] for business inquiries.