EPISODE · Feb 15, 2021 · 7 MIN
社交媒體以外，穩定不敗的行銷管道: EDM 電郵營銷
from Marketing Forward 未來市野 · host IG: 90smarketing
Send us Fan Mail知名國際管理諮詢公司McKinsey & Company 發表一項研究指EDM比社交媒體有效40倍，顧客購買時間比在社交媒體快3倍大公司都在建立客戶電郵資料庫，証明了EDM不可取替的地位這些年商家都轉戰社交媒體搶曝光，EDM 宣傳競爭不比以前激烈，一封標題吸引有趣味的電郵比在社交媒體更輕鬆吸引客戶注意EDM 不用跟著每次social media 的更新而改變策略配合遊戲規則EDM能自動收集用戶名單後，透過使用行為將受眾分類，為特定的目標受眾建立與他們相關或感興趣的個人化訊息，並在合適的時間發送，從而提高銷售額00:45 為何你仍需知道 EDM 電郵營銷 ?
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社交媒體以外，穩定不敗的行銷管道: EDM 電郵營銷
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