She Raised $600k in 24 Hours — Here’s What Most Founders Get Wrong About Funding

Most founders think funding is about pitch decks. They’re wrong. In this episode, we sat down with Ife Durosinmi-Etti, Founder and CEO of Herconomy, to unpack how she raised $600,000 in 24 hours, attracted over $5 million in commitments, and what most founders misunderstand about funding. We talk about crowdfunding on Instagram, visibility and credibility, the real cost of running tech companies, and why only 4% of women globally have raised over $1 million. This conversation goes beyond motivation — it breaks down how community, problem-solving, and alignment with global challenges (SDGs) can unlock grants, capital, and long-term growth. Whether you’re a founder, entrepreneur, or building in Africa, this episode will change how you think about money, access, and opportunity. women entrepreneurship, startup funding, how founders raise money, women in business, venture capital, fundraising for startups, crowdfunding instagram, african startups, women founders, herconomy, ife durosinmi etti, franky business podcast, grants for startups, tech startups africa, gender funding gap, women led startups, how to raise capital, startup grants, community led startups, funding for women #StartupFunding #WomenInBusiness #Entrepreneurship #AfricanStartups #FranklyBusiness