She Recorded 41 Episodes Before Launching Her Podcast

Most people are told the podcast comes later — after the business, after the framework, after you've "earned" it. Joy St. John did the opposite.After 25+ years in risk and compliance at firms like KPMG, HSBC, Sallie Mae and E*Trade, Joy walked away from the four-letter brands to build The Joyous Edge — and recorded 41 episodes before a single one went live. In this episode she sits down with Jamie Maglietta to talk about what it actually takes to become known in a brand-new space when nobody knows the new you yet.This is a conversation about the uncomfortable middle of a pivot: the part where you've got the credibility but not the audience, and you have to decide whether to wait until you're ready or start before you feel like it.IN THIS EPISODE:- Why Joy launched her podcast before fully launching her business — and why she'd do it again- How to "borrow confidence" from your guests when you're not ready to go solo- The authenticity trap: how she learned to do the corporate dance so well she stopped noticing she was doing it- What changes when you lose the safety net of a big brand name- Why YouTube and podcasting are no longer a choice between audio and video- Practical podcast tips: finding your avatar, using AI without sounding like AI, batch recording, and in-person vs. remote interviews- Joy's four-step framework: take a step back, investigate, find your joy, reprioritizeIf you're pivoting, rebranding, or trying to build authority before you need it — this one's for you.FIND JOY ST. JOHNThe Joyous Edge podcast → https://open.spotify.com/show/033ZaTK1InuuGQxQMukM8TConnect with Joy → https://www.linkedin.com/in/joyastjohn/MENTIONED IN THIS EPISODEBrand Builders Group (affiliate — supports the show) → https://ro474.infusionsoft.app/app/form/web-form-submitted121Riverside.fm (affiliate) → https://riverside.sjv.io/09VWrEDiscount Code: OCR15Skewed Orbit Studio, Atlanta → https://www.skewedorbitstudios.com/ MORE FROM UNKNOWN TO KNOWNYouTube strategy with John → https://youtu.be/kPv-1H-9JJ8Turning your idea into a show, with Alison Hare → https://youtu.be/AHNDBbMURxkThink Like a Producer (Jamie's solo show) → https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCWWORK WITH JAMIEThe Visibility Program → oncamready.comThe Known Collective → joinknowncollective.comFree equipment list → oncamready.com/podcast-offerUnknown to Known is an (ON CAM) Ready presentation hosted by Jamie Maglietta — highlighting experts on the journey from unknown to known. New episodes every [DAY]. Subscribe so you don't miss one.Some links above are affiliate links. If you use them, the show earns a small commission at no extra cost to you.