She Turned Crafting Into a Wellness Business | So Sweet Sentimental

What started at Alexandra’s kitchen table has grown into a creative wellness brand built around self-care, community, and supporting local businesses.Alexandra, the founder of So Sweet Sentimental, is a therapist by trade — but through her own experience with burnout, she rediscovered how powerful creativity could be. Crafting became more than just making something beautiful. It became a way to slow down, lower stress, connect with others, and create a sense of calm in the middle of a busy life.That idea became the foundation of So Sweet Sentimental.Today, Alexandra hosts craft workshops across Long Island, partnering with boutiques, bookstores, wineries, restaurants, and wellness spaces to create experiences that benefit everyone involved. Guests get a meaningful night out, local businesses get new people through the door, and Alexandra gets to build a brand rooted in both creativity and connection.But her story is also a real business story.She talked about the fear of leaving a traditional therapy practice, the reality that not every workshop sells out, the importance of learning to say no, and why one failure does not mean the whole business is failing.Her biggest lesson?Sometimes you have to take the risk to see what could actually happen.This conversation is a great reminder that a business does not have to fit into one neat category. It can be creative, therapeutic, local, community-driven, and profitable — all at the same time.Full conversation with Alexandra of So Sweet Sentimental is live now.#NewYorkBusinessPodcast #SoSweetSentimental #LongIslandBusiness #SmallBusinessOwner #WomenInBusiness #CreativeEntrepreneur #WellnessBusiness #LocalBusiness #EntrepreneurStory #LongIslandEvents