She Turned Her Wedding Returns Into a High Growth Venture (And It’s Genius)

What do DIY wedding centerpieces, Amazon returns, and climate action have in common? For Send Back founder Shaniqua Jones-Williams—the answer was everything. In this electrifying episode of The Disruption Lab, we sit down with the 2025 Aspen Fellow and rising logistics entrepreneur to unpack how an overstacked return pile in her living room sparked a national reverse logistics platform with a mission. You’ll hear how Shaniqua: Went from plus-size shopper frustrations to building a circular economy tech startup Tackles America’s return crisis while partnering with nonprofits to reduce landfill waste Navigated early-stage funding, non-technical founder challenges, and startup scaling Plans to build the largest Black female-owned logistics company in the world Brings radical transparency, community, and soul to every decision Whether you've got a return graveyard in your trunk or dreams bigger than your zip code, this episode is packed with insight, inspiration, and straight-up innovation.