EPISODE · Feb 22, 2026 · 35 MIN
She Went Viral 3X! Lippy Links Founder’s Beauty Empire Story
from I’m Too Busy! · host Christina Flach
If you’ve ever lost your lip gloss at the bottom of your bag, this story will blow your mind. In this powerful episode of I’m Too Busy, Christina Flach interviews Sia Nasios, founder of Lippy Links, the viral beauty accessory that became a global must-have. This is the real Lippy Links founder story, from caregiving for her parents to creating a viral beauty product that sold out multiple times and landed a Huda Beauty collaboration. 💄 Lippy Links is the award-winning lip gloss holder and lipstick organizer designed to keep your lip gloss and lip liner together. No more lost lip gloss. No more messy makeup bags. Lippy Links changed the beauty accessory game. In this episode, Sia Nasios shares: How Lippy Links was invented during lockdown The 20+ prototypes behind Lippy Links Going through 36 manufacturers to launch Lippy Links How influencer marketing made Lippy Links go viral How Lippy Links went viral three times The impact of the Huda Beauty collaboration Bootstrapping a beauty startup from scratch The mindset behind building a viral beauty brand ⏱️ Chapters: 0:00 Welcome to I’m Too Busy 0:30 What Is Lippy Links? The Viral Lip Gloss Holder 1:16 Meet Sia Nasios, Founder of Lippy Links 2:06 How Lippy Links Was Invented During Lockdown 4:24 Caregiving, Loss & The Emotional Lippy Links Journey 6:11 36 Manufacturers & 20+ Prototypes of Lippy Links 7:42 Bootstrapping Lippy Links & Selling Her Car 10:30 Influencer Marketing That Made Lippy Links Go Viral 12:51 Lippy Links Viral in Middle East & Italy 13:36 Huda Beauty Collaboration & Selling Out 15:24 Bootstrapped Beauty Startup Strategy 16:46 Wealth Mindset & Breaking Poverty Beliefs 20:29 Female Founder Confidence & Authority 30:25 Biggest Win: Huda Beauty x Lippy Links 33:02 Advice for Women Entrepreneurs 34:03 Final Thoughts & How to Order Lippy Links This is more than a beauty product interview. This is a female founder journey, a beauty startup story, and a masterclass in influencer marketing strategy. If you are a beauty lover, aspiring beauty entrepreneur, product inventor, or DTC brand founder, this Lippy Links founder interview is packed with lessons on product invention, persistence, manufacturing overseas, going viral, and building a women-owned business. 🔗 Connect with Christina Flach: Celebrity Makeup Artist • Beauty Expert • Host of I’m Too Busy Website: https://christinaflach.com Instagram: https://www.instagram.com/imtoobusytv 🔗 LISTEN TO THE PODCAST: Podbean: https://imtoobusy.podbean.com/page/2/ Apple Podcasts: https://podcasts.apple.com/us/podcast/season-2/id1834196477 Spotify: https://open.spotify.com/show/5AzPpRgOxWqZiaIXXwk7C3 iHeartRadio: https://www.iheart.com/podcast/53-im-too-busy-199014779/ ▶ Watch More Inspiring Episodes: https://youtu.be/Y3p9DGdh6YQ https://youtu.be/PDrrZ_XL60o https://youtu.be/ooJp-tLanSs https://youtu.be/arwq7DsGmuk https://youtu.be/mKMvxz3JEhE https://youtu.be/jXIQEw-Y3DI 🔔 Never Miss an Update Subscribe: https://www.youtube.com/@imtoobusypodcast?sub_confirmation=1 📜 Important Information Disclaimer This content is for general informational purposes only. Always consult a qualified professional before making changes to your health or lifestyle. 💖 Spread the Love If this episode inspired you: Like the video Comment your biggest takeaway from the Lippy Links founder story Subscribe and turn on notifications © I’m Too Busy lippy links founder story, sia nasios interview, viral beauty product story, she went viral 3x, beauty empire founder, lip gloss holder invention, lipstick organizer for handbag, award winning beauty accessory, huda beauty collaboration story, female entrepreneur success, bootstrapped beauty brand, influencer marketing beauty, dtc beauty startup, women owned beauty brand, product invention journey, viral product marketing strategy, beauty business growth story, makeup bag organizer essential, founder mindset success, women empowerment in business #LippyLinks #SiaNasios #BeautyEmpire #ViralBeauty #ViralProduct #HudaBeauty #FemaleFounder #WomenInBusiness #BeautyEntrepreneur #BeautyStartup #BootstrappedBusiness #DTCBrand #LipGlossHolder #LipstickOrganizer #MakeupEssentials #FounderStory #InfluencerMarketing #EntrepreneurMindset #WomenSupportingWomen #ImTooBusy
Embed this episode
What this episode covers
If you’ve ever lost your lip gloss at the bottom of your bag, this story will blow your mind.In this powerful episode of I’m Too Busy, Christina Flach interviews Sia Nasios, founder of Lippy Links, the viral beauty accessory that became a global must-have. This is the real Lippy Links founder story, from caregiving for her parents to creating a viral beauty product that sold out multiple times and landed a Huda Beauty collaboration.💄 Lippy Links is the award-winning lip gloss holder and lipstick organizer designed to keep your lip gloss and lip liner together. No more lost lip gloss. No more messy makeup bags. Lippy Links changed the beauty accessory game.In this episode, Sia Nasios shares:How Lippy Links was invented during lockdownThe 20+ prototypes behind Lippy LinksGoing through 36 manufacturers to launch Lippy LinksHow influencer marketing made Lippy Links go viralHow Lippy Links went viral three timesThe impact of the Huda Beauty collaborationBootstrapping a beauty startup from scratchThe mindset behind building a viral beauty brand⏱️ Chapters:0:00 Welcome to I’m Too Busy0:30 What Is Lippy Links? The Viral Lip Gloss Holder1:16 Meet Sia Nasios, Founder of Lippy Links2:06 How Lippy Links Was Invented During Lockdown4:24 Caregiving, Loss & The Emotional Lippy Links Journey6:11 36 Manufacturers & 20+ Prototypes of Lippy Links7:42 Bootstrapping Lippy Links & Selling Her Car10:30 Influencer Marketing That Made Lippy Links Go Viral12:51 Lippy Links Viral in Middle East & Italy13:36 Huda Beauty Collaboration & Selling Out15:24 Bootstrapped Beauty Startup Strategy16:46 Wealth Mindset & Breaking Poverty Beliefs20:29 Female Founder Confidence & Authority30:25 Biggest Win: Huda Beauty x Lippy Links33:02 Advice for Women Entrepreneurs34:03 Final Thoughts & How to Order Lippy LinksThis is more than a beauty product interview. This is a female founder journey, a beauty startup story, and a masterclass in influencer marketing strategy.If you are a beauty lover, aspiring beauty entrepreneur, product inventor, or DTC brand founder, this Lippy Links founder interview is packed with lessons on product invention, persistence, manufacturing overseas, going viral, and building a women-owned business.🔗 Connect with Christina Flach:Celebrity Makeup Artist • Beauty Expert • Host of I’m Too BusyWebsite: https://christinaflach.comInstagram: https://www.instagram.com/imtoobusytv🔗 LISTEN TO THE PODCAST:Podbean: https://imtoobusy.podbean.com/page/2/Apple Podcasts: https://podcasts.apple.com/us/podcast/season-2/id1834196477Spotify: https://open.spotify.com/show/5AzPpRgOxWqZiaIXXwk7C3iHeartRadio: https://www.iheart.com/podcast/53-im-too-busy-199014779/▶ Watch More Inspiring Episodes:https://youtu.be/Y3p9DGdh6YQhttps://youtu.be/PDrrZ_XL60ohttps://youtu.be/ooJp-tLanSshttps://youtu.be/arwq7DsGmukhttps://youtu.be/mKMvxz3JEhEhttps://youtu.be/jXIQEw-Y3DI🔔 Never Miss an UpdateSubscribe: https://www.youtube.com/@imtoobusypodcast?sub_confirmation=1📜 Important InformationDisclaimerThis content is for general informational purposes only. Always consult a qualified professional before making changes to your health or lifestyle.💖 Spread the LoveIf this episode inspired you:Like the videoComment your biggest takeaway from the Lippy Links founder storySubscribe and turn on notifications© I’m Too Busylippy links founder story, sia nasios interview, viral beauty product story, she went viral 3x, beauty empire founder, lip gloss holder invention, lipstick organizer for handbag, award winning beauty accessory, huda beauty collaboration story, female entrepreneur success, bootstrapped beauty brand, influencer marketing beauty, dtc beauty startup, women owned beauty brand, product invention journey, viral product marketing strategy, beauty business growth story, makeup bag organizer essential, founder mindset success, women empowerment in business#LippyLinks #SiaNasios #BeautyEmpire#ViralBeauty #ViralProduct #HudaBeauty#FemaleFoun
NOW PLAYING
She Went Viral 3X! Lippy Links Founder’s Beauty Empire Story
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.