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EPISODE · Jan 31, 2007
Shel Horowitz – Breaking Out of the Bookstore
from Shel Horowitz – Authors Access · host Victor Volkman
On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com. He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use … Continue reading →
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