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Shel Horowitz – Green Marketing: Reaching the Environmentally Aware Customers
On July 22nd, 2010 Irene Watson and Victor R. Volkman spoke with Shel Horowitz, author, marketing consultant and copywriter who works with authors and publishers. A veteran of the 1977 Seabrook occupation, his first book, written when he was only … Continue reading →
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Shel Horowitz – Breaking Out of the Bookstore
On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com. He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use … Continue reading →
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