【聲音商學院】純電商已死?剖析阿里巴巴的「新零售」布局

from 商周Bar · host 商業周刊編輯處

純電商沒有未來嗎？阿里巴巴創辦人馬雲認為，二十年後，不會再有電子商務，只有結合電商、實體店，360度無縫包圍顧客的流通業者，才能贏得消費者的支持。潘進丁老師要帶你研究中國的阿里巴巴，看它如何從線上移往線下，彌補它線上購物的缺口，以及擴大在實體零售的據點，創造線上線下的全超市服務。潘進丁老師也提出線上線下進行虛實整合的好方法，提供實體店創立新業態的策略思考。 -- √ 用各種Podcast平台聽商周Bar https://linktr.ee/BWnet √ 聽不夠？來這裡聽： https://reurl.cc/pyXZMx √ 精彩報導e手讀，下載商周+ APP： https://reurl.cc/r8XZRZ -- ◆ 訂閱商周Youtube，精彩影片讓你目不轉睛： https://reurl.cc/2g38mE ◆ 按讚商周Facebook，時刻掌握時事脈動： https://reurl.cc/KjDXQ9 ◆ 追蹤商周IG ，每天圖解幫你畫重點： https://reurl.cc/bRxGEy ◆ 商周Telegram，補給成功人生計畫： https://reurl.cc/Q3DWbq -- Hosting provided by SoundOn

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【聲音商學院】純電商已死?剖析阿里巴巴的「新零售」布局

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