【聲音商學院】SWOT是個可惡的東西！它無法導出致勝策略

from 商周Bar · host 商業周刊編輯處

商學院教策略管理，一定教SWOT (優勢／劣勢／機會／威脅)分析，但湯明哲老師現在卻說:「我教錯了！因為SWOT沒有辦法導出一個制勝的策略，最多只能夠導出平庸的策略，企業用了這些平庸的策略，就會得到平庸的結果。」這堂課，湯老師會用星巴克、特斯拉、台灣DRAM產業等的案例來證明，SWOT分析原來有3大缺點，會害你導出平庸的策略，你一定要小心。 -- √ 用各種Podcast平台聽商周Bar https://linktr.ee/BWnet √ 聽不夠？來這裡聽： https://reurl.cc/pyXZMx √ 精彩報導e手讀，下載商周+ APP： https://reurl.cc/r8XZRZ -- ◆ 訂閱商周Youtube，精彩影片讓你目不轉睛： https://reurl.cc/2g38mE ◆ 按讚商周Facebook，時刻掌握時事脈動： https://reurl.cc/KjDXQ9 ◆ 追蹤商周IG ，每天圖解幫你畫重點： https://reurl.cc/bRxGEy ◆ 商周Telegram，補給成功人生計畫： https://reurl.cc/Q3DWbq -- Hosting provided by SoundOn

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【聲音商學院】SWOT是個可惡的東西！它無法導出致勝策略

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