[She's Got Hustle] Transforming AEC Marketing and Empowering Professionals With Jennifer McPherson

Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC industry, and she is now launching Chickenango University, an educational program aimed at enhancing marketing and business development skills in the AEC space. In this episode… The architecture, engineering, and construction (AEC) industry is filled with complexities, from communicating technical concepts to building strong public engagement strategies. What does it take to transform how marketing and education work in this highly specialized field? According to Jennifer McPherson, a marketing expert with over two decades of experience in the AEC sector, success lies in simplifying the technical and maintaining clarity. She highlights the importance of bridging the gap between engineers, clients, and the public by creating tailored messaging that resonates with all stakeholders. By leveraging her deep industry knowledge, Jennifer has developed innovative strategies to address these challenges and empower these professionals. Her latest initiative focuses on fostering growth and reducing burnout for AEC marketers through practical education and tools that set them up for sustainable success. In this episode of RAW Spotlight, Emily Au joins Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss her journey of transforming AEC marketing and empowering professionals through education. Jennifer explains how her agency stands out in a niche space, why her educational program is critical for the industry, and the lessons she learned as a late-blooming entrepreneur. She also offers advice for balancing personal and professional priorities while building a thriving business.